Brands are going to have to understand consumers' new COVID-19 social behaviours and attitudes, on top of any existing demographic and psychographic profiling, writes consultant Kristian Barnes.
A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.
'Twas the night before Christmas, and a longtime APAC media exec was pondering his response to an influencer's recommendations, and the implications for brands.
All signs point to AI systems having the ability to be creative. Will they augment us, or replace us?
Why is the advertising industry still waiting for the seminal 'Year of the Mobile' to arrive? The answer is because we still are measuring it in “Ye old world” metrics
The ‘fourth industrial revolution’ has changed the media playing field beyond recognition, and agencies need to realise that when the fundamental questions are different it’s time to come up with new answers.
You're aware of binge watching and the video habits of 'streaming natives'. But have you really thought through what they mean, asks Kristian Barnes.
Beacon technology hasn't made as much of an impact as you might expect so far. Vizeum's Kristian Barnes thinks Google's Eddystone platform may be set to change that.
Will smart fabrics usher in the true 'wearables' revolution?
Voice-recognition technology is taking off, for real this time.
As part of our Campaign Innovate series, Kristian Barnes, CEO of Vizeum Asia-Pacific, discusses the potential impact emergent AI will have on the ad industry and our lives.
Artificial Intelligences (AIs) are not theatening the existence of the human race. (Yet.) But precursors of true AIs, according to Vizeum head honcho Kristian Barnes, are already having an impact, including on marketing.
Consumer-level virtual reality has been 'the next big thing' for a couple of decades now. Vizeum's Kristian Barnes asks whether it is finally getting close to becoming a reality.
Way back in the last century, 1982 to be precise, a great TV show was launched—Knight Rider. It became famous (or infamous) for two things: one, launching The Hoff as a household name and heartthrob, and ultimately the root cause of BayWatch; and two, the first embodiment of a connected car - KITT (the Knight Industries Two Thousand).
Should I be embarrassed about the ads I'm seeing online, or does someone understand my personality better than I'd care to admit?
What will the advent of natural user interfaces mean for brands?
In the shortest sense, the ‘quantified self’ is self-knowledge through self-tracking with technology, or more interestingly known as ‘body-hacking’.