Year of the mobile? It’s come and gone
Why is the advertising industry still waiting for the seminal 'Year of the Mobile' to arrive? The answer is because we still are measuring it in “Ye old world” metrics
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What is advertising creativity, and how do we deliver it?
The ‘fourth industrial revolution’ has changed the media playing field beyond recognition, and agencies need to realise that when the fundamental questions are different it’s time to come up with new answers.
Streaming has changed my life
You're aware of binge watching and the video habits of 'streaming natives'. But have you really thought through what they mean, asks Kristian Barnes.
My clothes are smart(er)
Will smart fabrics usher in the true 'wearables' revolution?
Should you be afraid of AI?
As part of our Campaign Innovate series, Kristian Barnes, CEO of Vizeum Asia-Pacific, discusses the potential impact emergent AI will have on the ad industry and our lives.
The future is virtually here, but is it real?
Consumer-level virtual reality has been 'the next big thing' for a couple of decades now. Vizeum's Kristian Barnes asks whether it is finally getting close to becoming a reality.
Computer, what’s happening?
Voice-recognition technology is taking off, for real this time.
Is creativity AI’s final frontier?
All signs point to AI systems having the ability to be creative. Will they augment us, or replace us?
To beacon, or not to beacon
Beacon technology hasn't made as much of an impact as you might expect so far. Vizeum's Kristian Barnes thinks Google's Eddystone platform may be set to change that.
'I’m sorry Dave, you don’t actually like that': When AIs know better
Artificial Intelligences (AIs) are not theatening the existence of the human race. (Yet.) But precursors of true AIs, according to Vizeum head honcho Kristian Barnes, are already having an impact, including on marketing.
Home James, oh and tell the fridge to defrost the steak
Way back in the last century, 1982 to be precise, a great TV show was launched—Knight Rider. It became famous (or infamous) for two things: one, launching The Hoff as a household name and heartthrob, and ultimately the root cause of BayWatch; and two, the first embodiment of a connected car - KITT (the Knight Industries Two Thousand).
Look, no hands
What will the advent of natural user interfaces mean for brands?
Am I what I am? Or am I what I am online?
Should I be embarrassed about the ads I'm seeing online, or does someone understand my personality better than I'd care to admit?
The quantified what, who?
In the shortest sense, the ‘quantified self’ is self-knowledge through self-tracking with technology, or more interestingly known as ‘body-hacking’.
Don’t underestimate the power of the voice
A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.
‘Brand’ new world: Marketers must adapt to altered norms
Brands are going to have to understand consumers' new COVID-19 social behaviours and attitudes, on top of any existing demographic and psychographic profiling, writes consultant Kristian Barnes.
The Christmas drone: A tale of influence triggers
'Twas the night before Christmas, and a longtime APAC media exec was pondering his response to an influencer's recommendations, and the implications for brands.