EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
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neil patel
GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
generative ai
geo
neil patel
np digital
seo
Take a peak: How marketers can turn digital noise into lasting loyalty
customer loyalty
digital marketing
neil patel
np digital co
performance marketing
In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.
How indie agency NP Digital takes on major holding companies
neil patel
np digital
seo
In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.
Neil Patel on redefining search, and why content is no longer king
generative ai
hubspot
neil patel
With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.