The next SEO: Why generative engine optimisation will make or break your brand
OPINION: AI-generated answers are the new front door to your brand. The winners will be those who learn to show up, not just rank, says AI Capitol founder Lionel Sim.
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Your brand is only as safe as your AI
Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.
ChatGPT, conversational AI and the shift from search-based shopping
As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.