Paywalls won’t save journalism from AI’s extraction economy. Martin Bertilsson urges publishers to stop competing with each other and start building joint licensing and targeting infrastructures that AI platforms can’t ignore.
True
media publishers
The last stand of journalism may be a coalition
ai
artificial intelliegence
geo
media publishers
seo
Hard news: How COVID-19 challenged BBC Global’s brand proposition
bbc
media publishers
Shutdowns, fake news, frozen adspend and blocklisting have been recent hurdles, but advertisers are starting to look for context behind the headlines, say commercial leaders.