Broadcaster concludes media review after a six-month process.
True
bbc
BBC assigns $401 million media planning and buying business
bbc
havas media
media aor
'The truth doesn't take sides': BBC’s global news chief
bbc
journalism
media
news
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.
BBC campaign spearheads fight against disinformation
bbc
Campaign was created by BBC Creative.
BBC splits its India operations
bbc
media
publishing
Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.
Will the BBC go ad-supported? Marketing experts assess broadcaster’s ‘radical’ options as licence fee increase looms
bbc
With an impending rise in TV licence costs and alternative funding options under scrutiny, senior marketing leaders delve into the potential impact of a commercial BBC on advertisers.
BBC appoints first chief brand officer
bbc
Charl Bassil is currently chief marketing officer at Absolut Vodka.
"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers
ai
bbc
misinformation
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
BBC's pop-up AR selfie booth shows visitors their wild side
bbc
The experience, created by Undercurrent, enables users to wear AR animal masks.
NBCUniversal hires BBC’s Maggy Chan to lead global advertising
bbc
She has been described as 'BBC's best gift to NBCU since 'The Office'.
BBC brings editorial guidelines to life to show impartial reporting
bbc
The film works to illustrate how the BBC's editorial guidelines drive accurate and impartial reporting, illustrated with poignant footage gathered by the broadcaster in Ukraine since the war began in February.
Consumers demand action over empty sustainability promises from brands
bbc
brands
marketing
sustainability
BBC News study finds that consumers are becoming particular about brands' sustainability credentials and are willing to pay a premium for those whose actions match their words.
What's the future for BBC World News?
bbc
journalism
news
The head of news at BBC's international English-language TV network discusses the longevity of 24-hour rolling news, permanent shifts caused by Covid-19, and the impact of misinformation and stricter government controls on the future of the free press.
BBC journalist leaves Beijing following 'threats' over Uyghur coverage
bbc
journalism
John Sudworth has relocated to Taiwan following 'months of personal attacks' over the BBC's reporting, including of alleged human rights abuses against Uyghur Muslims.
BBC.com gets AI-powered synthetic voice to ‘read’ articles
bbc
Partners with Microsoft to create the new voice and AI software
Sunita Rajan named Bloomberg's head of media in Asia
bbc
bloomberg media
cnn
media
As managing director, APAC media sales and marketing, she will be tasked with growing advertising revenues and client marketing across all of the publisher's platforms.
Hard news: How COVID-19 challenged BBC Global’s brand proposition
bbc
media publishers
Shutdowns, fake news, frozen adspend and blocklisting have been recent hurdles, but advertisers are starting to look for context behind the headlines, say commercial leaders.
