Branded content can mean premium storytelling but with Gen AI tools, it doesn’t have to come at a premium. Dan Epstein masters both at CNN, delivering work that is as measurable as it is creative.
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40 Under 40 2025: Dan Epstein, CNN International
Trust before tech advancements: CNN International's Faisal Karmali on the value of reliable journalism
CNN International Commercial's VP for Digital Business Operations shares with Campaign how the group is using tech to bridge the gap between trust and digital advancements in India and beyond.
Abhijeet Dhar exits CNN
After a seven-year stint at CNN, Dhar who was responsible for the South Asia region, will be taking up an overseas assignment.
Why you need to know about brand suitability
New tools from CNN can protect brands in a news environment while also aligning them with positive, brand-suitable content.
Sunita Rajan named Bloomberg's head of media in Asia
As managing director, APAC media sales and marketing, she will be tasked with growing advertising revenues and client marketing across all of the publisher's platforms.
Flexibility, short-term strategies key to plotting recovery from pandemic
CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux
The Trust Factor: Building brands with integrity and trust
Living in times of constant digital disruption and a dynamic media landscape, trust is a major force in building businesses, brands and bonds.
Dare to be human: the value of brand storytelling
In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.
CNN’s great big co-creation story
CNN International Commercial’s president explains the operation’s digital revamp and its success with branded content, especially among adventurous Asian brands.
Japan a key market for CNN’s digital expansion goals
TOKYO - In Tokyo for the first time in two years, CNN Digital’s general manager Andrew Morse said Japan represented an important growth opportunity as the broadcaster looks to modernise and diversify its services.
CNN International Commercial promotes key members of Hong Kong ad sales team
CNN International Commercial has announced several key promotions within its Hong Kong ad sales team.
Rani Raad appointed president, CNN International Commercial
Rani R. Raad has been appointed to the new role of President, CNN International Commercial.
Huawei extends commercial partnership with CNN
Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.
CNN International commercial appoints Laura Greally as digital account director Asia Pacific
CNN International Commercial has appointed Laura Greally to the newly created role of Digital Account Director, Asia Pacific.
CNN Indonesia begins broadcasting today
CNN Indonesia began broadcasting today marking a historic day for CNN International, Transmedia and the people of Indonesia.
CNN international commercial announces new appointment
CNN International Commercial has made a new appointment in the Asia Pacific region, boosting its advertising sales team.
DHL increases global visibility with multi-platform campaign on CNN
Following its successful sponsorship of CNN’s The Circuit, DHL is extending its brand campaign with the network spanning multiple platforms and new CNN feature strand Traders.
Publishers form programmatic alliance
GLOBAL - The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.
CNN Philippines begins broadcasting today
Manila, March 16, 2015 – CNN Philippines, the country’s highly-anticipated brand new predominantly English 24-hour free-to-air news channel and website launched today. At 6am local time, 9TV officially rebranded to become CNN Philippines, marking a historic day for Filipinos, as well as CNN International and Nine Media Corporation.
CNN International and McLaren Technology Group enter multi-year partnership ahead of 2015 Formula 1 season
CNN International, the world’s leader in international news, and McLaren Technology Group announced today that CNN is confirmed as a new McLaren-Honda partner for the 2015 Formula 1 season and beyond.