Branded content can mean premium storytelling but with Gen AI tools, it doesn’t have to come at a premium. Dan Epstein masters both at CNN, delivering work that is as measurable as it is creative.
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40 Under 40 2025: Dan Epstein, CNN International
Trust before tech advancements: CNN International's Faisal Karmali on the value of reliable journalism
CNN International Commercial's VP for Digital Business Operations shares with Campaign how the group is using tech to bridge the gap between trust and digital advancements in India and beyond.
Abhijeet Dhar exits CNN
After a seven-year stint at CNN, Dhar who was responsible for the South Asia region, will be taking up an overseas assignment.
Why you need to know about brand suitability
New tools from CNN can protect brands in a news environment while also aligning them with positive, brand-suitable content.
Sunita Rajan named Bloomberg's head of media in Asia
As managing director, APAC media sales and marketing, she will be tasked with growing advertising revenues and client marketing across all of the publisher's platforms.
Flexibility, short-term strategies key to plotting recovery from pandemic
CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux
The Trust Factor: Building brands with integrity and trust
Living in times of constant digital disruption and a dynamic media landscape, trust is a major force in building businesses, brands and bonds.
Dare to be human: the value of brand storytelling
In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.
CNN’s great big co-creation story
CNN International Commercial’s president explains the operation’s digital revamp and its success with branded content, especially among adventurous Asian brands.
Japan a key market for CNN’s digital expansion goals
TOKYO - In Tokyo for the first time in two years, CNN Digital’s general manager Andrew Morse said Japan represented an important growth opportunity as the broadcaster looks to modernise and diversify its services.
CNN International Commercial promotes key members of Hong Kong ad sales team
CNN International Commercial has announced several key promotions within its Hong Kong ad sales team.
Rani Raad appointed president, CNN International Commercial
Rani R. Raad has been appointed to the new role of President, CNN International Commercial.
Huawei extends commercial partnership with CNN
Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.
CNN International commercial appoints Laura Greally as digital account director Asia Pacific
CNN International Commercial has appointed Laura Greally to the newly created role of Digital Account Director, Asia Pacific.
CNN Indonesia begins broadcasting today
CNN Indonesia began broadcasting today marking a historic day for CNN International, Transmedia and the people of Indonesia.
CNN international commercial announces new appointment
CNN International Commercial has made a new appointment in the Asia Pacific region, boosting its advertising sales team.
DHL increases global visibility with multi-platform campaign on CNN
Following its successful sponsorship of CNN’s The Circuit, DHL is extending its brand campaign with the network spanning multiple platforms and new CNN feature strand Traders.
Publishers form programmatic alliance
GLOBAL - The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.
CNN Philippines begins broadcasting today
Manila, March 16, 2015 – CNN Philippines, the country’s highly-anticipated brand new predominantly English 24-hour free-to-air news channel and website launched today. At 6am local time, 9TV officially rebranded to become CNN Philippines, marking a historic day for Filipinos, as well as CNN International and Nine Media Corporation.
CNN International and McLaren Technology Group enter multi-year partnership ahead of 2015 Formula 1 season
CNN International, the world’s leader in international news, and McLaren Technology Group announced today that CNN is confirmed as a new McLaren-Honda partner for the 2015 Formula 1 season and beyond.
BBC advertising veteran Sunita Rajan heads to CNN
SINGAPORE - BBC’s executive VP advertising sales for Asia & ANZ Sunita Rajan is joining rival CNN International as head of advertising sales for Asia-Pacific.
Turner Broadcasting System and Transmedia launch CNN Indonesia website
JAKARTA - Turner Broadcasting System Asia Pacific, Inc. and PT Transmedia Corpora today launched CNNIndonesia.com, a key component of the historic partnership between CNN, the world’s leading news provider and one of Indonesia’s largest media corporations.
CNN International Asia Pacific's Ellana Lee promoted to international role
Vice President and Managing Editor of CNN International Asia Pacific, Ellana Lee, has been promoted to Senior Vice President of CNN International, adding international oversight of the network’s expansive roster of feature programs while continuing to manage CNN’s editorial operation across Asia Pacific.
CNN offers global partners digital leadership programme
CNN is launching a new Digital Leadership programme that will provide journalists and executives from CNN's partners worldwide the very latest technological innovations in newsgathering and production.
Gucci to break new ground with first global integrated campaign on CNN
CNN International has announced that Gucci is bringing its first ever international fashion and accessory television advertising campaign exclusively to the network this month.
Greg Beitchman joins CNN International as VP content sales and partnerships
Greg Beitchman has been appointed to the new role of VP, Content Sales and Partnerships, CNN International.
News giants retool websites for mobile users, trusting ad dollars will follow
Both CNN and the BBC are working to recast their online platforms to serve mobile-first consumers, even though the ad dollars may take a while to catch up.
As more brands venture into café business, are they getting into hot water?
Opening a café has become a popular way for brands to provide an immersive experience for fans, but are these efforts anything more than vanity, or do they instead expose brands to risk of damage?
Hyundai renews global sponsorship deal with CNN
CNN Worldwide today announced that it has renewed a global sponsorship deal with leading automotive producer Hyundai Motor Company (HMC).
CNN’s Andrew Demaria expands management role to include oversight of Asia Digital Newsgathering
CNN International today announced that the head of CNN Travel Andrew Demaria is to take on responsibility for the CNN editorial Digital team in Asia.
CNN International appoints Rani Raad to lead all commercial activity
GLOBAL - CNN International has promoted Rani Raad to executive vice-president and chief commercial officer, a role in which he will lead the company's overall commercial strategy worldwide.
Competition heats up as news channels tweak strategies in Asia
ASIA PACIFIC - Asia’s leading news channels—BBC, Channel News Asia and CNN—are revamping their content and talent lineups to increase coverage in Asia as the region increasingly becomes a major power center for broadcasters.
CNN campaign showcases impact of US Election on APAC
AISA PACIFIC - CNN has launched a campaign under the banner 'You're closer than you think' to promote the network’s extensive coverage of the US Election and to raise awareness of the issue's importance to people within Asia-Pacific.
Turner completes reorganisation, eliminates jobs across the region
HONG KONG – Turner International Asia-Pacific has completed a reorganisation and streamlining process that started over a year ago, as a result several positions have been made redundant.
CNN adds veteran to APAC sales team
HONG KONG - CNN has appointed Ann Chu as director, partner solutions group, CNN advertising sales Asia-Pacific.
Hyundai partners with CNN for 'Live Brilliant' campaign
GLOBAL - CNN International has emerged as a beneficiary of a global Hyundai Motor Company (HMC) campaign launched earlier this month, as the automaker has inked a sponsorship deal including CNN's 'flagship' shows starring Christiane Amanpour and Piers Morgan.
CNN gives weight to Hong Kong heritage in multimedia brand campaign
HONG KONG - CNN International has launched an extensive multimedia brand campaign in the territory, combining on-air, online, and on-the-ground efforts.
CNN opens the world's first 'CNN Cafe' in Seoul
SEOUL - Turner International Asia-Pacific and YBM Education, South Korea’s largest English education institution, launch of the world’s first CNN-branded cafe in South Korea.
Anjali Rao quits CNN and enters partnership with The Media Village
ASIA-PACIFIC - CNN news anchor Anjali Rao has resigned from her post after six years to host new lifestyle programmes with production company The Media Village.
CNN leads the race for news viewers: Synovate
ASIA-PACIFIC - CNN has come out tops in the latest Pan-Asian cross media survey, according to Synovate, the market research firm behind the quarterly statistics.
CNN promotes Ellana Lee to vice-president of Asia
HONG KONG - CNN has promoted Ellana Lee from her post as managing editor of CNN International Asia-Pacific to vice-president of Asia.
CNN, Nokia announce international partnership
GLOBAL - Nokia and CNN has announced an international partnership whereby the handset manufacturer will become part of CNN's roster of mapping providers, delivering mapping services to its international news network.
Fluid Group charges Andrew Au to lead business development
HONG KONG - Fluid Group has announced the appointment of Andrew Au, most recently marketing manager, advertising and sponsorship, Asia-Pacific for The Economist Group, has joined the company as business development director.
VIDEO: Managing editor Ellana Lee on CNN's Asian audience
HONG KONG - Campaign recently caught up with CNN International Asia-Pacific managing editor Ellana Lee. Here's what she had to say about the news organisation's Asian audience and creating multiple media points for viewers.
CNN starts augmented reality programme online today
ASIA-PACIFIC – CNN has created an augmented reality (AR) experience as part of a global marketing campaign for its prime time evening news in Asia-Pacific.
CNN creates user-generated campaign ‘CNN30: Were you there?’
CNN invites the world to shed a new light on the most iconic moments from the past 30 years with its user-generated campaign ‘CNN30: Were you there?’.
Ian Carroll exits, Anshuman Misra steps up in Turner reshuffle
HONG KONG – Ian Carroll and Eslinda Hamzah are stepping down from their respective VP positions with Anshuman Misra, Ringo Chan and Yew Ming Lau promoted in a management reshuffle at Turner in Hong Kong.