The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.
True
storytelling
WATCH: Inside McDonald’s India's playbook
affordability
arvind rp
health
localisation
mcdonalds
qsr
restaurant
storytelling
value conscious
WPP invests in Stability AI to drive brand storytelling
ai
diffusion
entertainment
generation
generative
image
immersive
industry
open
stability
stable
storytelling
wpp
Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.
Disney banks on storytelling to keep content magic alive
disney
storytelling
Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.
How brands can edge out competition with bold storytelling
iprospect
performance marketing
report
research
storytelling
From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.
Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
amazon
audible
creativity
online
podcast
storytelling
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
Storytelling and measurability: Why creatives are embracing digital out of home
advertising
creativity
dooh
ooh
storytelling
From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.
TikTok tells agencies and brands to rip up 'best storytelling practices'
social media
storytelling
tiktok
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
Sometimes creativity really can be child's play
creative
storytelling
How producing a kids' book gave a pair of creatives a new lease of life.
From noise to nuance, the power of 'quiet storytelling' in advertising
healthcare
storytelling
In an era of over hero-fication and overpromises, the art of a more subtle, quieter style of storytelling could be the key to fostering authentic and sincere connections between brands and consumers, shares Ludovica Damonte of The Secret Little Agency.
Campaign Crash Course: How to tell engaging short-form stories
storytelling
To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.
Brand story in the age of experience
storytelling
A FutureBrand strategist shares five narratives for brand stories in different situations that still remain effective.
Dare to be human: the value of brand storytelling
brands
cnn
storytelling
In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.
Why stories are at the heart of live experience
storytelling
Forget gimmicks and technology fads, what consumers want is to be told a good story.
How to master brand storytelling
storytelling
Brand experiences have the ability to engage all the senses in a more immersive and memorable way.
How to leverage FOMO for brand storytelling
Chanel
snapchat
storytelling
Social media has become an extremely valuable ally to those adopting FOMO as a marketing strategy.
Events need to be 'sticky': Pico
storytelling
Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.
Do as I say, not as I do
pepsi
storytelling
Why storytelling and 'story doing' need to line up.
How storytelling defeated rationalism
advertising
storytelling
After half-a-century, the necromancers have finally defeated rationalism.
Pixar inside out: What adland can learn from the storytelling masters
advertising
industry
marketing
storytelling
What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets.
Casey Neistat: Don't look to other advertising for great ideas
asia
campaign
DDB
marketing
spikes
storytelling
youtube
SPIKES ASIA - With over a 100 million YouTube views, brands are keen to profit from Casey Neistat’s free-spirited storytelling. Or at least figure out his formula. In a DDB-presented session, Campaign Asia’s Adrian Tse sat in on Neistat's Spikes Asia session and talked to him about his craft.