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WPP invests in Stability AI to drive brand storytelling
ai diffusion entertainment generation generative image immersive industry open stability stable storytelling wpp By Campaign India Team

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.

How brands should deal with backlash
advertising agencies agency bbh brand brands campaign creative design fcb india landor marketing media open strategy By Eularie Saldanha

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Oppo seeks premium status in Europe
asia brand global open oppo retail By Rahul Sachitanand

Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.

Virtue officially launches in APAC
agency apac asia media open By Faaez Samadi

Vice creative agency opens three offices in the region and announces key hires.

Mobile marketing means 'more than just Google and Facebook'
apac asia brands insights ipg marketing open singapore By Faaez Samadi

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

Publicis Commerce launches in APAC
apac asia commerce open Publicis By Faaez Samadi

Ken Mandel to lead new unit.

Red Agency launches in Singapore
australia havas open singapore By Faaez Samadi

Havas-owned Australian PR firm has incorporated and rebranded Havas Siren PR.

Why independent media agencies win favour in Australia and New Zealand
open By Sophie Chen

AUSTRALASIA - Leaders from two successful independent media agencies, Match Media in Australia and Open Communications in New Zealand, tell Campaign Asia-Pacific why independents are taking the lead in the two markets and how they aim to maintain their success.

Heineken selects OPEN as digital agency for 2013
heineken open By Sophie Chen

THAILAND - Lowe Thailand’s brand engagement agency, Open, has been appointed as 2013 digital agency for Heineken by TAP Trading, following a four-way pitch.

Lowe Thailand appoints GM for activation unit Open
open thailand By Staff Reporters

BANGKOK - Open, the integrated activation division within Lowe Thailand, has hired Rob Hall, formerly of Arc/ Leo Burnett Thailand, as general manager.

CASE STUDY: Coke positioned as relationship catalyst in India
advertising india mccann McCann Worldgroup open By Staff Reporters

INDIA - Coca-Cola set out to regain consumer affinity in India and increase the popularity of the Coke brand among young prospects.

Lowe retail arm Open wins Big C in Thailand
open By Campaign Asia-Pacific

BANGKOK – Open, Lowe + Partners’ retail activation arm, has won the Big C supermarket chain’s business following a competitive pitch.

Lowe’s Open wins Unilever activation business for Thailand’s Got Talent
fmcg open rexona unilever fmcg open rexona unilever By Campaign Asia-Pacific

BANGKOK - Open, the retail activation network launched by Lowe + Partners in September 2010, has been awarded Unilever’s activation and trade activity management for Thailand’s Got Talent.

Lowe’s Open wins Unilever activation business for Thailand’s Got Talent
fmcg open rexona unilever fmcg open rexona unilever By Campaign Asia-Pacific

BANGKOK - Open, the retail activation network launched by Lowe + Partners in September 2010, has been awarded Unilever’s activation and trade activity management for Thailand’s Got Talent.

Lowe's OPEN wins Papa John’s and Allied Bank Credit Cards
banking fast food open By Staff Reporters

MANILA - Lowe & Partners’ retail marketing agency has added two new clients to its roster.

Singapore hot-shop TSLA opens pop-up agency in Hong Kong
advertising open paypal singtel tsla By Benjamin Li

HONG KONG - To service its growing client base in Hong Kong, Singapore-based independent hot-shop TSLA has opened an unconventional pop-up office in the city.

Lowe launches new retail activation arm Open in Asia
jakarta open shanghai By Madhavi Tumkur

ASIA-PACIFIC - Lowe has chosen Asia as the launch pad for its new retail activation arm, Open, and aims to include over 20 markets in its network by January 2011.