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immersive

WPP invests in Stability AI to drive brand storytelling

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Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.

‘Immersive experience’: A conversation marketers need to have

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ASIA-PACIFIC - From broadcast augmented reality to live human-controlled avatars, technology has reached the point where immersive experience is no longer tacky. But according to Alex Poulson, founding partner of INDE, it’s the end of the ‘gimmick era’ that makes future use of the technology most exciting.