The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
True
experience
The value of experience: Why adland must address ageism
50 over 50
ageism
editors picks
experience
thelongview
PHD appoints Rohan Tambyrajah global chief experience officer
experience
phd
UK-based role reports to global CEO Guy Marks.
How creativity can enhance customer experiences
creativity
experience
Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.
Frog appoints Ori Takemura as executive design director
capgemini
design
experience
The design and experience consultancy under Capgemini rounds out its Asia leadership team with this new hire.
Five brand experience trends to look out for in 2022
brand
experience
trends
As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.
Physical space is now more important for brands—not less
branding
experience
Even with the digital revolution, brands that invest in physical experience will triumph in a post-Covid world, according to Superunion Hong Kong's strategy director.
Momentum Worldwide launches hybrid experience platform
experience
marketing
WhiteBox blends real life and virtual events for brands.
Capgemini Invent rolls out Frog Design across APAC
capgemini
design
experience
Rapid scaling of the consulting giant’s brand experience arm signals its ambition to compete with the likes of Accenture Interactive in the region.
Airbnb hosts more than 200 Tokyo Olympic experiences
experience
Fans will be brought close to the action despite not being able to attend.
Ogilvy Experience taps Kaleeta McDade as global ECD
experience
ogilvy
McDade joins from Deloitte Digital, where she has served as group experience director across the consultancy's studios in the US and India.
The X factor: Why agencies want to lead in ‘experience’
advertising agencies
agency report card
agency report cards
apac
cx
evaluation
experience
media agencies
research
When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?
Ogilvy hires Steve Soechtig to lead global experience practice
ecommerce
experience
ogilvy
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.
7 rules for creating an aspirational online experience
branding
cx
digital
experience
Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.
Huge wins SK-II global CRM business
experience
Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.
Virtual events: Nobody's coming, nobody's staying, nobody knows what works
experience
These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.
Hands off: can touchless experiences still be fully immersive?
branding
brands
experience
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
AC Milan's mission to redefine the sport experience
experience
football
marketing
sports
The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.
Bompas & Parr launches studio in Hong Kong
experience
hong kong
New outpost for UK-based creative experience shop will be led by Josh Ng.
Publicis Sapient hires AKQA's Ian Wharton as global experience team ECD
akqa
experience
John Maeda's team is continuing to grow.
Giving physical retail a facelift: 5 lessons from beauty
experience
retail
A sector focused on physical beauty is also focused on deriving greater value from physical stores. A brand and experience strategist with Fitch Hong Kong explains what beauty brands are doing right.