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experience

The value of experience: Why adland must address ageism

50 over 50 ageism editors picks experience thelongview By Geoff Clarke

The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.

PHD appoints Rohan Tambyrajah global chief experience officer

experience phd By Ben Bold

UK-based role reports to global CEO Guy Marks.

How creativity can enhance customer experiences

creativity experience By Raman Minhas

Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.

Frog appoints Ori Takemura as executive design director

capgemini design experience By Staff Reporters

The design and experience consultancy under Capgemini rounds out its Asia leadership team with this new hire.

Five brand experience trends to look out for in 2022

brand experience trends By Fayola Douglas

As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.

Physical space is now more important for brands—not less

branding experience By Sung Min Bae

Even with the digital revolution, brands that invest in physical experience will triumph in a post-Covid world, according to Superunion Hong Kong's strategy director.

Momentum Worldwide launches hybrid experience platform

experience marketing By Mariah Cooper

WhiteBox blends real life and virtual events for brands.

Capgemini Invent rolls out Frog Design across APAC

capgemini design experience By Robert Sawatzky

Rapid scaling of the consulting giant’s brand experience arm signals its ambition to compete with the likes of Accenture Interactive in the region.

Airbnb hosts more than 200 Tokyo Olympic experiences

experience By Fayola Douglas

Fans will be brought close to the action despite not being able to attend.

Ogilvy Experience taps Kaleeta McDade as global ECD

experience ogilvy By Staff Reporters

McDade joins from Deloitte Digital, where she has served as group experience director across the consultancy's studios in the US and India.

The X factor: Why agencies want to lead in ‘experience’

advertising agencies agency report card agency report cards apac cx evaluation experience media agencies research By Robert Sawatzky

When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?

Ogilvy hires Steve Soechtig to lead global experience practice

ecommerce experience ogilvy By Alison Weissbrot

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.

7 rules for creating an aspirational online experience

branding cx digital experience By Stephen Pill

Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.

Huge wins SK-II global CRM business

experience By Robert Sawatzky

Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.

Virtual events: Nobody's coming, nobody's staying, nobody knows what works

experience By Wee Teck Chan

These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.

Hands off: can touchless experiences still be fully immersive?

branding brands experience By Fayola Douglas

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

AC Milan's mission to redefine the sport experience

experience football marketing sports By Oliver McAteer

The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.

Bompas & Parr launches studio in Hong Kong

experience hong kong By Fayola Douglas

New outpost for UK-based creative experience shop will be led by Josh Ng.

Publicis Sapient hires AKQA's Ian Wharton as global experience team ECD

akqa experience By Omar Oakes

John Maeda's team is continuing to grow.

Giving physical retail a facelift: 5 lessons from beauty

experience retail By Emily Cheng

A sector focused on physical beauty is also focused on deriving greater value from physical stores. A brand and experience strategist with Fitch Hong Kong explains what beauty brands are doing right.

Mastercard lets fans experience full force of rugby tackle

experience mastercard By Fayola Douglas

Fans get to feel impact of professional tackle.

The hottest retail interior in China is not in Beijing or Shanghai

china design experience retail By Jessica Rapp

Chongqing’s SND boutique is arguably one of the most stunning retails space in China.

Samsung throws gig on stages optimised for smartphone video

experience samsung social media By Fayola Douglas

Vertically stacked stages make filming for social media easier.

The power of friction for brands in a frictionless world

design experience By Matt Holt

Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.

Marketers still slow to improve CX

adobe cx experience marketers martech technology top of the charts By Staff Reporters

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

It’s about building experiences, not just selling cars

automotive cars experience marketing singapore By Faaez Samadi

The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.

Sports need to serve up the complete ‘pocket experience’

digital experience singapore sports streaming By Faaez Samadi

The full integration of data and live-streaming is the holy grail for the complete digital sports experience, says Mike McGraw of The Social Channel and WTA Networks.

MullenLowe launches 'leaner' data-led experience offering

cx experience japan mullenlowe By Matthew Miller

New unit within MullenLowe Profero Japan will work to deliver "quick, tangible wins" for clients in Japan and elsewhere in the region.

Get an Olympian mindset to win the experience game

apac digital experience marketing By Faaez Samadi

Brands keep talking about big transformational changes, but it’s the marginal gains that make a real difference, according to Ben Poole of Reprise APAC.

‘Social media is the new shop window’: R/GA

advertising brands experience marketing rga technology By Faaez Samadi

Anthony Baker said brands have to understand that commerce is a completely different beast now, thanks to technology.

Cheil Europe relaunches with customer experience proposition

cheil experience By Matthew Chapman

Restructure will create five divisions within the group.

Coming back full circle to the human experience design

design experience By Caterina Camerata

The value of the human experience design.

Don’t talk product, talk trust: MetLife Asia CMO

asia cmo experience marketing By Faaez Samadi

Sanjeev Kapur says there’s no reason the role of an insurer can’t be significantly reimagined, a transformation that marketing can lead.

Cisco employs VR to dramatise cybersecurity threats

campaign cisco cybersecurity experience By Faaez Samadi

Interactive 3D demo, developed with Allison+Partners, is a first for the tech brand and an uncommon sight in the B2B marketing world.

Asia best placed to drive e-commerce innovation

accenture asia ecommerce experience By Faaez Samadi

The sophistication of Asian consumers online means the best ideas for enhancing the e-commerce experience are likely to originate from brands and startups in the region, according to Simon Eaves of Accenture.

Globe's journey to becoming an experience business

adobe digital experience marketing By Gabey Goh

VIDEO: The telco's Rebecca V. Eclipse gets honest about the challenges in transforming customer experience.

‘Design-led digital’ gains traction in Asia: Brilliant Basics

design digital experience By Adrian Peter Tse

SINGAPORE – On the back of client wins in the banking, education and travel sectors, Brilliant Basics, a digital product design firm, has launched in Singapore. The company wants to position itself for a greater demand in Asia for digital products designed with the customer experience in mind.

‘Immersive experience’: A conversation marketers need to have

experience immersive By Adrian Peter Tse

ASIA-PACIFIC - From broadcast augmented reality to live human-controlled avatars, technology has reached the point where immersive experience is no longer tacky. But according to Alex Poulson, founding partner of INDE, it’s the end of the ‘gimmick era’ that makes future use of the technology most exciting.