Oliver McAteer

The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.

The ad targeting program—which is launching first in the US—will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

An internal memo was sent to staff today.

Final presentations took place in May.

The collective was born from the now-infamous open letter in which 600 black advertising professionals called on the industry’s leaders for action.

Michael Roth said we are at a tipping point where "meaningful change and progress are being demanded to address a situation centuries in the making."

From a global pandemic to the death of George Floyd: Companies are addressing culturally-charged and rapidly evolving crisis after crisis.

Behind-the-scenes footage shows how the idea was concepted and shot remotely and while social-distancing.

The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top global media shops of today.

Marketing head Anne Marie Squeo and agency partner Code and Theory on blowing up a 100-year-old brand.

Carter Murray and Susan Credle get candid about what they're learning when it comes to leadership as well as creative and operational processes amid crisis.

"No person will be required to return to the office if they are not comfortable doing so."

"Rye'd That D" is among the ripping yarns created by 72andSunny New York.

The account will be led by Digitas and is believed to be powered by Epsilon.

Final presentations are believed to be this month.

The agency's content-heavy 'Volume Model' is proving a hit with some of the world's biggest brands.

PlayStation Studios encompasses the console’s iconic titles including Uncharted, LittleBigPlanet, God of War, Ratchet & Clank, Horizon: Zero Dawn and The Last of Us.

Australia and Japan among the countries where the feature is rolling out now.

Every brand should be doing this.

International Rescue Committee and Big Spaceship provide an example of powerful creativity at lightning speed.

"I am truly sorry. Please know this is not your fault."

With traditional production shops slowing down, in-house teams are speeding up, argues ANA.

Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.

Anomaly helped create a series of fun online meetings between the spirit and cocktail ingredients.

Global creative assignments took the biggest hit.

Marketers are making the mistake of not concentrating on what people expect of their brand.

John Wren said Chuck Brymer was able to step in with limited disruption "irrespective of whatever the behavior of his predecessor was."

But diluted net income per share rose two cents, or 1.7 percent, to $1.19 compared to $1.17 for the first quarter of 2019.

The ecommerce arm will break down silos across creative, media, technology and life-cycle marketing.

"With more than 95% of our employees working from home, we continue to move the business forward."

"It was the most challenging shoot I've ever been on": 50 takes, medical scooter for dolly, and one very concerned teacher.

An in-depth study by VICE reveals there is a split in what Gen Z and Millennials are concerned about the most.

Creative leader Greg Hahn among high-level talent laid off from BBDO.

Some of the positive campaigns we're seeing in the world right now started with Teams.

From new ways of working and revamped briefs to increased purpose-led work and more.

The telecoms giant is answering some of the world's biggest problems in the most authentic way.

Leadership is reducing their own salaries by a third and John Wren is waiving 100% of his until September.

Network wants to create a "healthy and sustainable business" for its people and clients after the crisis passes.

The talent acquisition firm is offering services pro bono for small and medium-sized businesses.

'I have never before seen the level of generosity, talent and commitment from across our industry.'

TOP OF THE CHARTS: The move is saving companies an average of 50% in creative costs.

An adland status check necessitates embracing this cliche: It really isn't all doom and gloom.

It's not a pitch. It's not a creative competition. It's a global collaboration to make a difference for the better.

A number of holding companies say they will not enter the awards, while others have yet to decide.

'It's unfair because clients have more cash than these small businesses do.'

The holding company is also accelerating the rollout of Marcel.

John Wren shared empathy for those 'doing double-duty caring for a child or relative.'

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

Agencies across North America and beyond are implementing these measures as the full impact of COVID-19 still remains unseen.

The company is working to send all contractors who perform ad and content review home.

Havas Media chief investment officer suggests marketers should use this time to reinforce consumer relationships.

Industry experts share their view on how to create chemistry in a virtual, COVID-19 landscape.

"I am confident we have everything we need to get through this."

A call will be made no later than April 15.

Company institutes global remote-working to help contain COVID-19, according to internal memo.

CEO Mark Read asked employees to support each other as COVID-19 disruption escalates.

#RacisimIsTheRealVirus.

The company has ordered all employees to work from home this week as a test of how the businesses can withstand a possible government-mandated quarantine.

The company behind brands like Durex, Lysol and Mucinex brand is restructuring operations to become less siloed and more efficient.

VMLY&R is to lead the charge as Intel undergoes a transformation of its marketing model.

Part of the change means agencies should be adapting their business model to help support in-housing.

The COMvergence study reports Carat and Dentsu Aegis Network nipping at OMD's heels.

The search 'business ideas start up' has seen a 941% jump in recent months.

New research points to speed and volume as some of the greatest hurdles.

We don't care why the chicken crossed the road because this is how she did it -- in a pair of naughty KFC Crocs.

McCann, FCB and MullenLowe Group all helped the strong growth, but APAC revenues slid 3%.

A definitive guide brought to you by Florian Adamski, CEO of OMD Worldwide.

A new US study suggests internal shops must define their role and step out of shadows of external partners.

Honk more, wait more.

Brands are bracing for a dent in sales as stores in China close and malls are deserted.

Fans want marketers to show up and guide their self-care, fashion and beauty journeys, according to a new report by Live Nation.

The brand's global head of media is one of the latest leaders to exit.

Thirsty for that OTT knowledge? We've got the information hydration.

'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'

It's part of 'Sport the Unexpected' and is the first work from new agency of record Deutsch.

The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.

That's some damn fine tech. Damn fine.

Head marketers from General Motors, Deloitte and Insider say being a CMO is nothing like how they thought it would be.

This work, created in partnership with Mekanism, pushes the dating app's localized questions which help users avoid thirst traps.

Separately, WPP retains GSK's US pharma media business.

Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.

The win beefs up responsibilities for bespoke service platformGSK.

Last year's was 'brand purpose.' Which is actually two words.

The Forever Floatride GROW is made with castor beans, algae, eucalyptus trees and natural rubber, and the company claims it will rival the best running sneakers on the market.

Cole Habersham shares early trends from the viral Google Doc home to agency staff pay from all over the world.

Leadership unveiled a turnaround plan on Friday.

Agencies and consultants say there's been an uptick in bad behavior on the marketer side -- here's what needs to be done to course-correct.

The social media giant wants to show the world it's more than just a meme-generator.

Arnold Worldwide says farewell to the Jack Daniel's business following decades of service.

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'

Talk is cheap. Change is hard, but vital.

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.

'I am not aggressive -- I am passionate.'

New ad from Adam&EveDDB fuses virtual and real-world awesomeness.

But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.

Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.

Research conducted by Have Her Back Consulting reveals how women and men rate gender equity efforts in their workplace.

'We are focusing our energies and time on building ambitious plans for our categories and countries. Any stories to the contrary are untrue.'

The account is believed to be worth $150 million.

International markets now account for 90% of Netflix's growth as it prepares for the arrival of Disney+, Apple TV+ and others