AC Milan's mission to redefine the sport experience
The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.
Choose Campaign site
Michelin and Moen among first brands to test Havas' social equity private marketplace
The ad targeting program—which is launching first in the US—will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.
Publicis reveals diversity data and outlines 7 actions to improve equality
An internal memo was sent to staff today.
Beauty brands: You should be scrambling to get in the live music game
Fans want marketers to show up and guide their self-care, fashion and beauty journeys, according to a new report by Live Nation.
Hasbro consolidates global media with WPP amid internal unrest
The brand's global head of media is one of the latest leaders to exit.
How should brands navigate the confusing and plentiful streaming terrain?
Thirsty for that OTT knowledge? We've got the information hydration.
'Personalization' is marketing word of the year, according to ANA
Last year's was 'brand purpose.' Which is actually two words.
You're looking at Reebok's first plant-based running shoe
The Forever Floatride GROW is made with castor beans, algae, eucalyptus trees and natural rubber, and the company claims it will rival the best running sneakers on the market.
3 top CMOs lay out what their role means today
Head marketers from General Motors, Deloitte and Insider say being a CMO is nothing like how they thought it would be.
OkCupid launches first global campaign in unapologetic style
This work, created in partnership with Mekanism, pushes the dating app's localized questions which help users avoid thirst traps.
GSK consolidates Pfizer consumer healthcare media with Publicis Media
The win beefs up responsibilities for bespoke service platformGSK.
IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis
Separately, WPP retains GSK's US pharma media business.
Agencies: Please just say 'no' to exploitative payment terms
Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.
BBDO CEO Andrew Robertson addresses lay-offs, salary cuts and furloughs
Creative leader Greg Hahn among high-level talent laid off from BBDO.
'Actions, not ads': AT&T's Fiona Carter on how the brand is dominating relevancy
The telecoms giant is answering some of the world's biggest problems in the most authentic way.
Job losses, pay cuts and furloughs hit Omnicom, CEO tells staff in memo
Leadership is reducing their own salaries by a third and John Wren is waiving 100% of his until September.
Those who've suffered job losses get safety net as Grace Blue amps up outplacement program
The talent acquisition firm is offering services pro bono for small and medium-sized businesses.
Axe swings over Dentsu salaries as holding company fights economic battle
Network wants to create a "healthy and sustainable business" for its people and clients after the crisis passes.
In-house agencies suffer 'identity crisis' as legacy red tape stifles potential
A new US study suggests internal shops must define their role and step out of shadows of external partners.
What streaming explosion means for consumers, marketers, agencies and media owners
A definitive guide brought to you by Florian Adamski, CEO of OMD Worldwide.
Coronavirus fears halt global agency meetings, impact brand sales
Brands are bracing for a dent in sales as stores in China close and malls are deserted.
If CES 2020 didn't inspire you, then you're in the wrong business
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.
5 top CES tech products that will actually make your life better
That's some damn fine tech. Damn fine.
Omnicom's eg+ lands global production account for PlayStation
Final presentations took place in May.
Some agency groups won't send delegates to Cannes Lions in October
A number of holding companies say they will not enter the awards, while others have yet to decide.
Some brands delaying agency payments or turning off the tap
'It's unfair because clients have more cash than these small businesses do.'
'Breaks and sign-off times are critical': Omnicom Group CEO on balancing work and home life
John Wren shared empathy for those 'doing double-duty caring for a child or relative.'
Publicis Groupe flies people home to families amid COVID-19 chaos
The holding company is also accelerating the rollout of Marcel.
IPG withdraws 2020 financial target amid coronavirus crisis
"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.
Mass hiring freeze looms in adland as holding companies tighten belts
Agencies across North America and beyond are implementing these measures as the full impact of COVID-19 still remains unseen.
Publicis Groupe wins Sephora NA media duties worth more than $200m
The account will be led by Digitas and is believed to be powered by Epsilon.
'This is best time to be dirty dirty': Gary Vaynerchuk on why VaynerX is winning now and will continue to long after COVID
The agency's content-heavy 'Volume Model' is proving a hit with some of the world's biggest brands.
PlayStation hunts for global production agency to support creative partner adam&eveDDB
Final presentations are believed to be this month.
Google launches curbside pickup option for local inventory ads
Australia and Japan among the countries where the feature is rolling out now.
PlayStation Studios launches to unite console's iconic cames under one roof
PlayStation Studios encompasses the console’s iconic titles including Uncharted, LittleBigPlanet, God of War, Ratchet & Clank, Horizon: Zero Dawn and The Last of Us.
IRC's COVID-19 drive created in days via Zoom, Slack and an iPhone recorded voice-over
International Rescue Committee and Big Spaceship provide an example of powerful creativity at lightning speed.
Sadness and disgust among emotions that drive brand value, says biometric study
The carryover effect of emotions including sadness, anticipation, disgust is shown to drive brand value.
'Talk to your normal friends more': Gary Vaynerchuk on staying away from Madison Ave to dominate adland
'I've got thick enough skin for the little jokes that everybody has at these agencies. I'll just see them at 2030 and count score then.'
'Our ambitions go beyond risk mitigation': Mars CEO on fighting climate change
The brand has vowed to reduce greenhouse gas emissions from its operations.
GSK launches global creative review for pharma business
The fee on the account is estimated at $30 million.
Cindy Gallop to agencies: Who's brave enough to run my MakeLoveNotPorn ad?
The founder is calling on media shops to step up and help normalize real world sex.
Reckitt Benckiser launches US media review, considers global changes
The company behind brands like Durex, Lysol and Mucinex brand is restructuring operations to become less siloed and more efficient.
Life and WhatsApp blend seamlessly in new spot from AlmapBBDO
Behind-the-scenes footage shows how the idea was concepted and shot remotely and while social-distancing.
What CMOs want in a media agency, according to new study
The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top global media shops of today.
Microsoft celebrates the heroes behind every Teams meeting
Some of the positive campaigns we're seeing in the world right now started with Teams.
Here's how young people around the world really feel about COVID-19
An in-depth study by VICE reveals there is a split in what Gen Z and Millennials are concerned about the most.
IPG Q1 results not indicative of what's to come, warns CEO
"With more than 95% of our employees working from home, we continue to move the business forward."
Inside chaotic Snuggle spot made in director's laundry room with family as actors and crew
"It was the most challenging shoot I've ever been on": 50 takes, medical scooter for dolly, and one very concerned teacher.
How will adland permanently change in the aftermath of coronavirus?
From new ways of working and revamped briefs to increased purpose-led work and more.
Omnicom CEO says APAC getting back to 'business as usual'
Company institutes global remote-working to help contain COVID-19, according to internal memo.
'The next few months will be tough': All WPP staff to work from home where possible
CEO Mark Read asked employees to support each other as COVID-19 disruption escalates.
Havas North America: Let's test 100% remote work
The company has ordered all employees to work from home this week as a test of how the businesses can withstand a possible government-mandated quarantine.
WPP wins lion's share of $1.4B Intel global creative account
VMLY&R is to lead the charge as Intel undergoes a transformation of its marketing model.
A third of marketers to take more in-house in 2020: study
Part of the change means agencies should be adapting their business model to help support in-housing.
'Have fun with it': How to successfully conduct pitches in this new world
Industry experts share their view on how to create chemistry in a virtual, COVID-19 landscape.
Havas CEO curtails economic fears in internal memo to staff
"I am confident we have everything we need to get through this."
Cannes Lions staff told to WFH as it ponders final festival decision
A call will be made no later than April 15.
Creatives fight coronavirus racism with face masks
#RacisimIsTheRealVirus.
FCB's global CEO and CCO on how pandemic is reshaping agency (for the better)
Carter Murray and Susan Credle get candid about what they're learning when it comes to leadership as well as creative and operational processes amid crisis.
Omnicom Group CEO unveils '3-phase' plan for office return
"No person will be required to return to the office if they are not comfortable doing so."
Airbnb launches talent directory to help laid-off staff find new jobs
Every brand should be doing this.
Airbnb co-founder's note explaining 1,900 layoffs is perfect example of how to lead in crisis
"I am truly sorry. Please know this is not your fault."
In-house 'boom' as COVID-19 'enhances' brand's internal capabilities
With traditional production shops slowing down, in-house teams are speeding up, argues ANA.
Top brands and US government join Ad Council in changing logo to promote isolation
'I have never before seen the level of generosity, talent and commitment from across our industry.'
Brace for job axes to swing and production to change forever
An adland status check necessitates embracing this cliche: It really isn't all doom and gloom.
World's creative elite join forces to council adland for UN brief
It's not a pitch. It's not a creative competition. It's a global collaboration to make a difference for the better.
Brands are bypassing production shops and asking influencers to create assets
TOP OF THE CHARTS: The move is saving companies an average of 50% in creative costs.
Facebook, Bacardi and OMD on brands navigating pinnacle cultural moments
From a global pandemic to the death of George Floyd: Companies are addressing culturally-charged and rapidly evolving crisis after crisis.
OMD leads charge for global media new business results in 2019
The COMvergence study reports Carat and Dentsu Aegis Network nipping at OMD's heels.
All the inspiring ways women are using Pinterest
The search 'business ideas start up' has seen a 941% jump in recent months.
IPG leads charge in holding company organic revenue for 2019
McCann, FCB and MullenLowe Group all helped the strong growth, but APAC revenues slid 3%.
KFC bucket platform Crocs are a whole different level of shoe
We don't care why the chicken crossed the road because this is how she did it -- in a pair of naughty KFC Crocs.
Top 5 challenges facing today's creative teams
New research points to speed and volume as some of the greatest hurdles.
FCB curbs honking with traffic innovation that resets signal
Honk more, wait more.
What Reebok's punchy 2020 logo says about its bold and unapologetic vision
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
Top 5 takeaways from ANA's diversity conference
Talk is cheap. Change is hard, but vital.
Facebook CMO Antonio Lucio's fierce call to drive diversity
'I am not aggressive -- I am passionate.'
Female marketer leadership at 'all time high', says ANA study
But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.
Insurance giant AXA hands majority of $161M global media account to WPP
Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.
What mass consolidation of data players means for adland
Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?
'Not a good story for MDC': What CEO's exit means for company's future
Industry experts weigh in on the potential impact of Scott Kauffman's departure.
'A bad day for WPP': What the Ford loss means for Mark Read's network
Campaign US reached out to industry experts to see what they think the loss means for WPP.
Major brands join Unruly council to clean up digital marketing
Unilever, P&G, Diageo and Samsung among brands joining U7, Unruly's answer to trust and transparency issues in adtech.
Anti-gun violence advocates spark mass phone killing
Campaigners in the US are shutting down smartphones with an operating system 'bug'.
Weber Shandwick unveils new client-driven agency model
The X Practice is the PR firm’s centralized approach to fuse technology, data sciences, digital innovation and media R&D capabilities to meet clients' evolving needs.
Have a Matcha Green Tea Kit Kat in a zen garden
A 360-degree video for the product's Canada launch has racked up 7 million views and double the usual completion rate for the platform.
Hyundai puts women in driver's seat after Saudi Arabia's ban lift
The brand moves the conversation by asking 'what's next?' for women all around the world.
Omnicom Media Group wins $600M global Daimler media account
'It's a blow to the Publicis One schtick—but for GroupM it's an actual loss.'
DDB's Wendy Clark exits Time's Up Advertising amid conflict
The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.
Blockchain to house programmatic media buying 'in 2019'
IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first -- with some saying that scalability will win.
Black advertising professionals launch 600 & Rising and join forces with the 4A's
The collective was born from the now-infamous open letter in which 600 black advertising professionals called on the industry’s leaders for action.
Orange joins virtual chat completely naked in weirdly relatable Captain Morgan ad
Anomaly helped create a series of fun online meetings between the spirit and cocktail ingredients.
3 major daily pain points all marketers are facing, according to ANA CEO
Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.
Global new business plunged 30% in Q1
Global creative assignments took the biggest hit.
Isolation Log: Where to channel creativity now that 'thank you' ads are officially tired
Marketers are making the mistake of not concentrating on what people expect of their brand.
Omnicom global revenue decreases 1.8% in Q1 as 'demand for services expected to decline'
But diluted net income per share rose two cents, or 1.7 percent, to $1.19 compared to $1.17 for the first quarter of 2019.
'We will inevitably make mistakes': Facebook's memo to agency partners
The company is working to send all contractors who perform ad and content review home.
One of the worst things brands can do right now is go dark: Havas Media
Havas Media chief investment officer suggests marketers should use this time to reinforce consumer relationships.
'People are looking for actions, not statements of support': IPG CEO addresses racial injustice
Michael Roth said we are at a tipping point where "meaningful change and progress are being demanded to address a situation centuries in the making."
Omnicom CEO: 'We were a bit shocked and put off when Wendy Clark decided to move on in the middle of a crisis'
John Wren said Chuck Brymer was able to step in with limited disruption "irrespective of whatever the behavior of his predecessor was."