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trends

'Trendslop': when your AI strategy is just averaging the internet
ai advertising ai creativity trends

Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.

How a mistreated monkey led to a marketing opportunity for IKEA
trends By Chris Powell

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

The 2025 Wrap: How have creative formats and storytelling evolved in APAC in 2025?
adland creative trends By Minnie Wang

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.

Confessions of a CMO: Global-regional trends shaping the role
cmo confessions globalregional trends wpi

Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.

Brands, it's time to own up to the underage skincare crisis
beauty marketing trends By Fiona Salmon

Mantis' Fiona Salmon unpacks the alarming rise of children diving into skincare routines, calling out brands for turning a blind eye and exploring the deeper impact on young audiences and the industry's future.

10 questions for the ad industry in 2024
ai cookies marketing trends By Alison Weissbrot

From generative AI to DE&I, here are the topics Campaign is investigating this year.

APAC trends for 2024: Fragmentation, attention, and AI
ai doubleverify trends By Wei Tuck Ng

What are going to be the top trends in advertising in 2024? Based on DoubleVerify’s analysis, here are some of the top trends that marketers in APAC should keep in mind as they plan for the new year.

Trend cycles: how brands can catch a ride
brands trends By Matt Barker

Cultural shifts, once given the time and space to grow organically, now coagulate and dissipate at speed, due in no small part to the ubiquity of the internet. So how can brands keep up with and tap into these rapidly moving trend cycles?

The only 2023 marcomms trend report you actually need to read
predictions trends By Staff Reporters

OUTLOOK 2023: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year.

How merchants can use consumer insights from Alibaba to power product development success and impactful launches
alibaba trends By Staff Writer

Insights unlocked by Alibaba can help merchants to translate emerging consumer trends into product development.

We read a bunch of 2022 trend reports so you don't have to
predictions trends By Staff Reporters

We've distilled an inbox full of key trends and predictions for 2022 into an easy list of 15 points.

9 martech predictions for 2022
martech predictions trends By Sabrina Sanchez

Marketing tech execs predict the biggest trends in the space for the coming year.

Five brand experience trends to look out for in 2022
brand experience trends By Fayola Douglas

As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.

Forget gender-neutral fashion. Chinese men want women’s clothes
china fashion luxury trends By Jiaqi Luo

Young Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity?

Agencies in 'recruitment crisis' as most corporate comms pros favour in-house
agency communications pr trends By John Harrington

Seven in 10 corporate comms professionals say in-house is likely to be their next destination if they move job, with just 11 per cent preferring an agency role, new research suggests.

10 takeaways from Wunderman Thompson's Future 100 report
trends By Rahul Sachitanand

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We picked 10 that seem certain to make an impact.

Embracing the emergence of new 'China chic'
china fashion pride trends By Coco Wu

There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.

How Shopee plans to make the pandemic windfall a permanent gain
brands ecommerce online retail shopee trends By Rahul Sachitanand

While it benefits from an influx of shoppers and brands, the ecommerce platform works to meet rapidly shifting consumer needs and looks to use personalisation to make sure its customers and buyers stick around after the pandemic.

Asian consumers going from followers to trend-setters: Google
asia brands consumer google trends By Rahul Sachitanand

New report identifies three factors that will see consumers here leapfrog their western counterparts

China ecommerce crosses $1 trillion mark: study
china consumer online retail trends we are social By Rahul Sachitanand

We Are Social/Hootsuite report also finds that total digital ad spend in China was US$52.5 billion in 2019.