Embracing the emergence of new 'China chic'
There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.
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When local meets digital: The new power of small communities in China
Brands that seek to make a connection with consumers via community activity, entertainment and meaningful engagement are those that are best adapting to a new, inclusive digital landscape.
China’s everyday heroes: How small businesses are leading the way
Brands have an opportunity to create more meaningful connections with Chinese consumers who identify with the tenacity and perseverance of local entrepreneurs.
'Ngakalin': Indonesian resourcefulness will challenge big brands
Socially savvy, entrepreneurial and somewhat distrustful toward large brands, Indonesian consumers may prove tricky to woo.