'Ngakalin': Indonesian resourcefulness will challenge big brands
Socially savvy, entrepreneurial and somewhat distrustful toward large brands, Indonesian consumers may prove tricky to woo.
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When local meets digital: The new power of small communities in China
Brands that seek to make a connection with consumers via community activity, entertainment and meaningful engagement are those that are best adapting to a new, inclusive digital landscape.
China’s everyday heroes: How small businesses are leading the way
Brands have an opportunity to create more meaningful connections with Chinese consumers who identify with the tenacity and perseverance of local entrepreneurs.
Embracing the emergence of new 'China chic'
There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.