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beauty marketing

Wardah redesigns smarter hearing aid for women in hijab

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Conventional hearing aids are not designed for hijab-wearing women. Wardah and Dentsu Indonesia are changing that for millions around the world.

'Ugly' is the ultimate flex: What Virtue’s beauty report means for your next campaign

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With 46% of SEA consumers trusting nano-creators and #uglybeauty racking up 16 million views on TikTok, raw realness is outperforming airbushed content. Marketers who embrace the mess may just win.

Brands, it's time to own up to the underage skincare crisis

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Mantis' Fiona Salmon unpacks the alarming rise of children diving into skincare routines, calling out brands for turning a blind eye and exploring the deeper impact on young audiences and the industry's future.