With 46% of SEA consumers trusting nano-creators and #uglybeauty racking up 16 million views on TikTok, raw realness is outperforming airbushed content. Marketers who embrace the mess may just win.
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beauty marketing
'Ugly' is the ultimate flex: What Virtue’s beauty report means for your next campaign
beauty marketing
beauty trends
uglybeauty
virtue asia
Brands, it's time to own up to the underage skincare crisis
beauty marketing
social media
trends
Mantis' Fiona Salmon unpacks the alarming rise of children diving into skincare routines, calling out brands for turning a blind eye and exploring the deeper impact on young audiences and the industry's future.