With 46% of SEA consumers trusting nano-creators and #uglybeauty racking up 16 million views on TikTok, raw realness is outperforming airbushed content. Marketers who embrace the mess may just win.
True
virtue asia
'Ugly' is the ultimate flex: What Virtue’s beauty report means for your next campaign
beauty marketing
beauty trends
uglybeauty
virtue asia
Meet Aunty M, Google’s new marketing muse bringing ad solutions to life
ad solutions
aunty m
google
the carrot collective
virtue asia
In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads solutions through relatable stories and regional insights.