With 46% of SEA consumers trusting nano-creators and #uglybeauty racking up 16 million views on TikTok, raw realness is outperforming airbushed content. Marketers who embrace the mess may just win.
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beauty trends
'Ugly' is the ultimate flex: What Virtue’s beauty report means for your next campaign
beauty marketing
beauty trends
uglybeauty
virtue asia
Navigating the beauty revolution: The key trends and what your brands should do about them
beauty trends
opinion
From savvy consumers seeking top value in beauty products to mastering the application of medical-grade skincare, Irene Squeo from Quantum reveals three key trends impacting beauty culture—and the strategies to engage with them effectively.
Beauty filters on TikTok may be damaging to your mental health: Study
beauty trends
mental health
tiktok
Beauty filters like the “bold glamour” filter are incredibly popular. However, some TikTokers are pushing back against them, arguing they harm mental health.