Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.
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confessions
Confessions of a CMO: Global-regional trends shaping the role
cmo
confessions
globalregional
trends
wpi
Diary of a Young Creative: Darkrooms and waffle heists
confessions
creatives
Jung von Matt
We decamp to the great city of Berlin for this latest diary, featuring Haribo, hedgehogs, marathon training and the occasional crafty ciggie.