True

creatives

Asia can’t win globally if it doesn’t back itself regionally

cannes lion creatives david guerrero By David Guerrero

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.

Under-appreciated, overlooked and misunderstood: The life of a female creative

creatives creativity dei discrimination gender equality By Claire Salvetti

Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.

Diary of a Young Creative: Darkrooms and waffle heists

confessions creatives Jung von Matt By Eva Hofauer, Marc Nelte

We decamp to the great city of Berlin for this latest diary, featuring Haribo, hedgehogs, marathon training and the occasional crafty ciggie.

US creatives share their New Year’s resolutions for 2024

2024 creatives By Sabrina Sanchez

Creative leaders are focused on innovative storytelling, diverse creative teams and new technology to enhance their work in the New Year.

Wages of advertising creatives in Singapore rise. Will the good times last?

creatives By Shawn Lim

SOUNDING BOARD: Amidst concerns about a potential rough spell for big ad powers, how might the fluctuating financial health of holding companies influence the stability of wage growth for advertising professionals?

Majority of creatives worried by impact of generative AI

creatives generative ai By Daniel Farey-Jones

Study finds technology regarded as viable substitute for human creativity.

Bid farewell to the big CCO ego

cco chief creative officer creatives By Nicola Merrifield

Global chief creatives are leaving the grandstanding behind to become mediators and mentors.

Creatives, go back to the office

creatives By Aidan McClure

There are many mental health benefits to working in the office.

Metaverse and Web3 creatives make nearly double the salaries as their peers: US study

creatives earnings salary By Brandon Doerrer

US-based job platform Creatively released a survey showing that creatives are reporting higher wages across the board, but those with a metaverse or Web3 focus are making significantly more money.

The rise and fall of the rock star creative

advertising agencies agency creative director creatives By Melanie Welsh

Having a leader (male or female) with a god complex is not only bad for business, it's also bad for creativity.

The soul-feeding habits of 6 leading creative minds

creatives By Staff

Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?

The unusual shared existences of co-chief creative officers

creatives hong kong Leo Burnett ogilvy By Olivia Parker

How do co-ECDs navigate being their agency's creative engine and manager to their teams, as well as an effective, empathetic partner?

Nick Law: "Creatives need to step up"

creatives Publicis By Robert Sawatzky

CANNES IN SHORTS: The global chief creative officer at Publicis Groupe tells Cannes Lions that creatives can't hide behind the big idea, but need to become masters of media and step up as business partners.

“My question for the industry’s men: ‘Hey, when are you going to realise? It’s time.’”

cannes lions creatives ogilvy women By Olivia Parker

Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.