Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.
True
david guerrero
Asia can’t win globally if it doesn’t back itself regionally
cannes lion
creatives
david guerrero
2025 Cannes Contenders: David Guerrero handpicks top work for Lions
BBDO
cannes contenders
cannes contenders 2025
cannes lions 2025
cannes2025
david guerrero
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.
Spikes Asia X Campaign: You have to go through a lot of c*ap to get a idea
david guerrero
BBDO's David Guerrero explains how to master creative idea-generation by giving yourself permission to be bad at it.
David Guerrero on Cannes' first ever live judging sessions
david guerrero
Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.
Test, break, learn, repeat...or pack your bags
david guerrero
valerie madon
Consistency of clarity and thought from the entire team allows creatives to develop evergreen messages that resonate over the long term, according to panellists at Campaign360.
David Guerrero: 'We're wrong to put blind faith in technology'
BBDO
BBDO Guerrero
campaign360
creativity
david guerrero
technology
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
The Du30 phenomenon: How social media won the presidency in the Philippines
BBDO
david guerrero
philippines
Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.
BBDO Guerrero recreates Philippines massacre site to fight apathy
BBDO
david guerrero
philippines
PHILIPPINES - A haunting installation of newspaper-clad 'bodies' recently recreated the scene of a politically motivated mass murder in order to ask the public to '#keepthestoryalive'.
Fear's role in great creative work
david guerrero
SPIKES ASIA - Campaign Asia-Pacific’s day-three seminar drew three renowned creatives into a thought-provoking discussion on the factors that lead to confidence.
BBDO Guerrero conceives of '#unselfie' to mobilise typhoon aid
BBDO Guerrero
david guerrero
MANILA - BBDO Guerrero hijacks vanity to help mobilise aid for victims of typhoon Yolanda, which tore through the Visayas region of the Philippines last week.
BBDO Guerrero appoints joint-ECD
BBDO Guerrero
david guerrero
MANILA - BBDO Guerrero has promoted Dale Lopez to the position of executive creative director, joining current ECD Tin Sanchez in the role.
Cannes impressions: How the Outdoor jury approached 5,613 entries
david guerrero
jury
outdoor
David Guerrero, chairman and chief creative officer of BBDO Guerrero, reports from inside the Outdoor jury room, where 17 heads were better than one.
Pizza Hut launches delivery campaign to support punctuality
BBDO Guerrero
david guerrero
Pizza Hut
MANILA - Pizza Hut has launched its Philippine Standard Time (PST) effort, the ‘Hate Late?’ delivery campaign, to support the country’s push to take time-keeping seriously.
Clean Air Asia lets its (nose) hair down
BBDO Guerrero
david guerrero
MANILA - Regional environment organisation Clean Air Asia and BBDO Guerrero have launched a new campaign about worsening air quality in the region.
Kowloon Dairy 'fake Filipino' TVC generates controversy
david guerrero
hong kong
Leo Burnett
A TVC created by Leo Burnett Hong Kong for Kowloon Dairy has been criticised for its treatment of a sensitive subject: relationships in families where the children may spend more time with domestic helpers than their parents.
BBDO promotes new MD in The Philippines
BBDO Guerrero
david guerrero
MANILA - BBDO Guerrero/Proximity Philippines has promoted Francine Kahn-Gonzalez as its managing director, with immediate effect.
Philippines Department of Tourism appoints BBDO Guerrero
BBDO Guerrero
david guerrero
SINGAPORE - BBDO Guerrero | Proximity Philippines has been appointed agency of record for the Philippines Department of Tourism, tasked with creating an idea that will shape all forms of communication for domestic and international tourism.
MediaTV: David Guerrero in the Yahoo Big Idea Chair
advertising
BBDO
david guerrero
spikes asia
advertising
BBDO
david guerrero
spikes asia
advertising
BBDO
david guerrero
spikes asia
ASIA-PACIFIC - David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, says Asia's creative output in broadcast continues to lag behind that of the West.
MediaTV: David Guerrero in the Yahoo Big Idea Chair
advertising
BBDO
david guerrero
spikes asia
advertising
BBDO
david guerrero
spikes asia
advertising
BBDO
david guerrero
spikes asia
ASIA-PACIFIC - David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, says Asia's creative output in broadcast continues to lag behind that of the West.
MediaTV: David Guerrero in the Yahoo Big Idea Chair
advertising
BBDO
david guerrero
spikes asia
advertising
BBDO
david guerrero
spikes asia
advertising
BBDO
david guerrero
spikes asia
ASIA-PACIFIC - David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, says Asia's creative output in broadcast continues to lag behind that of the West.
BBDO Guerrero/Proximity Philippines promotes Brandie Tan and Tin Sanchez to joint ECDs
appointments
creative
david guerrero
philippines
MANILA - BBDO Guerrero/Proximity Philippines has promoted Brandie Tan (pictured left) and Tin Sanchez (right) to the roles of joint executive creative directors.
Adfest postponed, organisers attribute decision to political turmoil
advertising
awards
david guerrero
thailand
BANGKOK - Adfest 2010, which was slated to be held in Pattaya from 18 to 20 March, has been postponed with organisers citing the "difficult political situation" as the primary reason.