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Pizza Hut

Pizza Hut lures lunchtime queues in Hong Kong

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Because nothing screams 'lunchtime bliss' like a free slice of pizza.

Yum China hands $400 million media account to Publicis

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EXCLUSIVE: The KFC and Pizza Hut parent-company has ended its 26-year relationship with GroupM in China, becoming the third brand to do so in recent months.

Asia-Pacific Power List 2021: Thomas Chen, Yum China

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After years in fintech marketing, this CMO now leads the digital enhancement of marketing and consumer experience efforts for the forward-thinking fast food giant.

A most superlative roasted goose pizza

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In a new campaign by Ogilvy, Pizza Hut collaborates with Hong Kong restaurant Yung Kee to release a ridiculously named limited-edition pie.

Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan

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Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.

And then there were eight (cheeses)

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Tasty little ad celebrates the 10th 'Cheesiversary' of a Pizza Hut Singapore favourite, the Cheesy 7, even though the pizza is now inaccurately named because it has eight cheeses.

How Pizza Hut Taiwan and Appier used AI to optimise online ordering

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CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.

Taobao Festival launches world's first rocket restaurant in Hangzhou

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STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.

Pizza Hut Malaysia needs to ration the passion

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A new campaign by the pizza brand seeks to ignite fire in consumers. But will 'Passion' help it 'cash in' or come 'crashin' down? (Ad Nut is here all week).

Pizza Hut Singapore takes aim at ‘foodie’ culture

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New ad campaign follows growing trend of mocking trendy millennials.

How brands are marking International Women's Day in APAC

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Whether trying to make up for past sins, attesting to genuine year-round support of women or missing the mark with a lame discount, many brands have decided they can't miss out on International Women's Day.

Ogilvy wins Pizza Hut creative pitch

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Agency charged with localising the brand’s global positioning.

Mindshare tipped to prevail in Yum China pitch

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The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

Combat cynicism with data and learning: Top 1000 Singapore briefing

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The tools to win over cynical consumers are only as good as the manner in which they are used, while drilling down on what people want remains the bedrock of top-level branding.

Pizza Hut’s delivering poorly in China

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BRAND HEALTH CHECK: Now the shine of novelty has worn off, Pizza Hut’s lack of sophistication is hurting the brand.

Ad Nut: The proper use of Super Bowl teasers and YouTube phenoms

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Ad Nut brings you good and bad ads from all over. This week, work for Bud Light, Snickers, Nissan, Audi, Pizza Hut, Old Spice, KFC and many more.

Ad Nut: Hot women, same-sex relationships and adventurous hair

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Ad Nut brings you good and bad ads from all over. This week, work for Sport England, Gillette, Lynx, Nikon, Adidas, Newcastle, Juicy Fruit, Pizza Hut and many more.