The business is won after a competitive pitch.
Pizza Hut
Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
Pizza Hut becomes ‘official sponsor of dominoes’
The campaign was created by Iris Worldwide.
Asia-Pacific Power List 2021: Thomas Chen, Yum China
After years in fintech marketing, this CMO now leads the digital enhancement of marketing and consumer experience efforts for the forward-thinking fast food giant.
Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan
Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.
How Pizza Hut Taiwan and Appier used AI to optimise online ordering
CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.
Taobao Festival launches world's first rocket restaurant in Hangzhou
STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.
How brands are marking International Women's Day in APAC
Whether trying to make up for past sins, attesting to genuine year-round support of women or missing the mark with a lame discount, many brands have decided they can't miss out on International Women's Day.
Ogilvy wins Pizza Hut creative pitch
Agency charged with localising the brand’s global positioning.
Combat cynicism with data and learning: Top 1000 Singapore briefing
The tools to win over cynical consumers are only as good as the manner in which they are used, while drilling down on what people want remains the bedrock of top-level branding.
Pizza Hut’s delivering poorly in China
BRAND HEALTH CHECK: Now the shine of novelty has worn off, Pizza Hut’s lack of sophistication is hurting the brand.