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planning

Did the strategic planner just kill the advertising agency?

planner planning strat strategy By Adam Ferrier

It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.

Picking up the pace in media planning

media planning By Josh Gallagher

Tasked with finding audiences in difficult-to-reach and ever-evolving spaces, adjusting in real-time to fit-for-audience content, planners need to be more creative and agile in their approach, says EssenceMediacom's APAC COO.

Planners gonna plan (but don't always)

planning strategy By Kevin Chesters

Planners need to treat everything in life with the same rigour they would approach a brief.

How working for a performance agency made me a better strategist

advertising agency performance performance marketing planning strategy By Justine Guerrero

The regional strategy director at M&C Saatchi Performance discusses how taking an unusual career step has equipped her with more integrated skills.

PHD China wins Shanghai Jahwa media planning

beauty planning By Robert Sawatzky

New mandate shifts entire portfolio of beauty and wellness brands from MediaCom and Spark Foundry following multi-agency pitch.

Why Carat is putting emotional intelligence at the core of media buying

carat media planning By Alison Weissbrot

US CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.”

Campaign Crash Course: How to prepare for a strategy career at an ad agency

mccann planning strategy By Staff Reporters

Not every planner at an ad agency starts out as a strategist. Many switch over from handling accounts, like McCann Worldgroup's Earl Javier. Now he's sharing tips to make the transition easier for others.

When embracing strength becomes a great weakness

advertising planning By Ali Rezgui

Do you believe in the 'strong force' theory of advertising or the 'weak force'? Publicis Groupe's planning director asks whether the industry is leaning too hard into the wrong communication model.

Nestlé reviewing US$300 million media account in China

buying media mindshare planning Publicis strategy By Matthew Miller

Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.

Strategists need to be the first creative eyes on every brief

advertising planning strategists strategy By Gen Kobayashi

Strategy isn't just a science, it's also an art.

Give me a compass, not a crystal ball

advertising planning vccp By Charles Vallance

Don't obsess about what's going to change; think about the big ideas that remain stable.

Better cities, new paths for brand growth in China

china planning By Dennis Potgraven

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.

Singapore Tourism Board bestows grant for MICE planning software

planning singapore tourism board stb By Staff Reporters

Software will focus on enhancing efficiencies in decision-making for the MICE industry.

The performance planner's guide to finding a lost cat

advertising cats marketing performance planning By Aidan Mark

Havas Group's head of performance planning retells a very modern tale of media effectiveness.

Mindshare tipped to prevail in Yum China pitch

buying china KFC media mindshare Pizza Hut planning By Matthew Miller

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

A blueprint for today’s digital planner

advertising digital media planner planning By Vincent Niou

From speaking programmatic to understanding measurability, Vincent Niou of Essence Digital details the traits a modern media planner must possess.

Media iQ launches AI platform for planners

advertising ai artificial intelligence planning By Emily Tan

The platform has a data set that spans 60 million consumers and provides up to 20 different perspectives.

2020 Olympics: A turning point for Japanese advertising?

BBDO japan mccann planning By David Blecken

BBDO Japan's new planning head Kaori Yatsu discusses personal change and the direction she hopes Japanese advertising will take between now and the 2020 Olympics in Tokyo.

Budget planning: Finding the value of a ‘zero-based’ approach

planning By Shu Fen Goh

Zero-based budgeting can enable a strategic focus on core marketing goals and lead to effective investment, Shufen Goh of R3 explains.

POE is dead. Long live PPP!

media planning By Triveni Rajagopal

The POE (paid, owned, earned) model no longer fits today's reality, according to Unilever digital marketer Triveni Rajagopal, who advocates a PPP (paid, paid, paid) approach.

How friction in planning creates extraordinary work

media planning By Mark Hadfield

Bringing radically different people together to generate friction is an essential part of creating extraordinary work for clients, argues Mark Hadfield, regional planning director at iris Singapore.

McCann Japan hires Publicis global planning director as CSO

japan planning strategy By Emily Tan

TOKYO - John Woodward, who has been global planning director for Publicis Worldwide for more than seven years, will be taking up the post of chief strategy officer for McCann Erickson Japan and McCann Worldgroup Japan on April 1.

Q&A: Keith Weed on Unilever’s new media-centric planning process

adspend digital media planning unilever By Byravee Iyer

Unilever's global CMO talks with Campaign Asia-Pacific about the changing marketing industry, the FMCG giant's media-agency review, and the company's new, future-facing planning structure.

China leads in 'owned-first' thinking: ZenithOptimedia

china media planning By Jenny Chan 陳詠欣

HONG KONG - As part of ZenithOptimedia's push for a new approach to media planning called ‘owned-first’, the agency has been busy training its planners. Campaign sat down with Frank Harrison (worldwide strategic resources director) and Nico Guiridlian (APAC managing director of international clients) after one of the training sessions.

Curiosity’s cool, but don’t skip the centre

media planning By Adam Morgan

Advice for curious planners.

Dentsu Greater China formalises communication-planning unit

china consumer marketing planning strategy By Jenny Chan 陳詠欣

BEIJING - It is hard to sweat the details if you don't have the big picture. That is why Dentsu has launched a new service to provide a top-down approach to planning and research for both existing and potential clients in China.

A deep dive into multi-screen planning

china media planning By Bhasker Jaiswal

Bhasker Jaiswal, managing partner of business intelligence at OMD China, comments on the challenges of multi-screen planning.

MEC China hires Kristian Bengtsson Lee from Denmark

agency china director media planning By Jenny Chan 陳詠欣

SHANGHAI - MEC China has appointed Kristian Bengtsson Lee from Denmark as communication planning director—a new role for the media agency.

DDB appoints planning heads in Singapore and Malaysia, MD for Rapp Singapore

DDB malaysia planning singapore strategy By Emily Tan

SINGAPORE - Tai Kam Leong, former head of strategic planning at NagaDDB Malaysia, has moved to DDB Singapore as chief strategy officer and managing director of Rapp Singapore.

Beneath the bling: Look to hip-hop for your next great insight

insights marketing music planning By Eric Leong

A strategic planner finds campaign-worthy insights and inspiration in music from the likes of Kanye West, Jay-Z and The Notorious B.I.G.

DDB China hires two senior planning directors from TBWA and Grey

china DDB planning By Jenny Chan 陳詠欣

NORTH CHINA - Cynthia Zhu has left TBWA to join DDB Guoan as executive planning director while Grey's Diana Ying has moved to DDB Group Shanghai as planning director.

PROFILE: Creative planner inspired by Mandarin

china planning saurabh sharma By Jenny Chan 陳詠欣

Saurabh Sharma says planners are just creative people who cannot draw, and that learning a language not only helps convey ideas, but offers endless insights into a culture.

The Hallway Australia recruits Sophie Price from The Monkeys

planning the monkeys By Emily Tan

AUSTRALIA - Independent ad agency The Hallway has hired Sophie Price as head of planning from The Monkeys, where she was planning director.

OMD wins China Guangfa Bank's full media business

china group media omnicom planning By Jenny Chan 陳詠欣

GUANGZHOU - OMD has won new business from China Guangfa Bank (CGB) to handle media planning and buying, after a competitive three-way pitch against Mindshare and Carat.

OPINION: Drivers of change and the advertising company of the future

advertising china creativity entertainment planning By Saurabh Sharma

Saurabh Sharma, planning partner at Ogilvy & Mather Beijing, documents three changes in marketing communications that he has witnessed since he started his advertising career almost twelve years back, almost equally divided between India and China.

IPG Mediabrands Taiwan hires head of strategy in bid to turn agency hybrid

digital marketing media planning taiwan By Jenny Chan 陳詠欣

TAIWAN - IPG Mediabrands has hired Chris Chiou (pictured) as head of strategy, in line with its resolve to turn itself into a hybrid media agency.

OMD tests KPI-oriented planning tools beyond pure media metrics

brand buying media planning By Jenny Chan 陳詠欣

SHANGHAI - A media plan is not a media plan is not a media plan—particularly when fluctuating consumer profiles and a fragmented media environment come into play to cause wastage and disarray. One media agency in China says it is trying to plug the holes.