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planning

Did the strategic planner just kill the advertising agency?
planner planning strat strategy By Adam Ferrier

It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.

Picking up the pace in media planning
media planning By Josh Gallagher

Tasked with finding audiences in difficult-to-reach and ever-evolving spaces, adjusting in real-time to fit-for-audience content, planners need to be more creative and agile in their approach, says EssenceMediacom's APAC COO.

Planners gonna plan (but don't always)
planning strategy By Kevin Chesters

Planners need to treat everything in life with the same rigour they would approach a brief.

How working for a performance agency made me a better strategist
advertising agency performance performance marketing planning strategy By Justine Guerrero

The regional strategy director at M&C Saatchi Performance discusses how taking an unusual career step has equipped her with more integrated skills.

PHD China wins Shanghai Jahwa media planning
beauty planning By Robert Sawatzky

New mandate shifts entire portfolio of beauty and wellness brands from MediaCom and Spark Foundry following multi-agency pitch.

Why Carat is putting emotional intelligence at the core of media buying
carat media planning By Alison Weissbrot

US CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.”

Campaign Crash Course: How to prepare for a strategy career at an ad agency

mccann planning strategy By Staff Reporters

Not every planner at an ad agency starts out as a strategist. Many switch over from handling accounts, like McCann Worldgroup's Earl Javier. Now he's sharing tips to make the transition easier for others.

When embracing strength becomes a great weakness
advertising planning By Ali Rezgui

Do you believe in the 'strong force' theory of advertising or the 'weak force'? Publicis Groupe's planning director asks whether the industry is leaning too hard into the wrong communication model.

Nestlé reviewing US$300 million media account in China
buying media mindshare planning Publicis strategy By Matthew Miller

Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.

Strategists need to be the first creative eyes on every brief
advertising planning strategists strategy By Gen Kobayashi

Strategy isn't just a science, it's also an art.

Give me a compass, not a crystal ball
advertising planning vccp By Charles Vallance

Don't obsess about what's going to change; think about the big ideas that remain stable.

Better cities, new paths for brand growth in China
china planning By Dennis Potgraven

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.

Singapore Tourism Board bestows grant for MICE planning software
planning singapore tourism board stb By Staff Reporters

Software will focus on enhancing efficiencies in decision-making for the MICE industry.

The performance planner's guide to finding a lost cat
advertising cats marketing performance planning By Aidan Mark

Havas Group's head of performance planning retells a very modern tale of media effectiveness.

Mindshare tipped to prevail in Yum China pitch
buying china KFC media mindshare Pizza Hut planning By Matthew Miller

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

A blueprint for today’s digital planner
advertising digital media planner planning By Vincent Niou

From speaking programmatic to understanding measurability, Vincent Niou of Essence Digital details the traits a modern media planner must possess.

Media iQ launches AI platform for planners
advertising ai artificial intelligence planning By Emily Tan

The platform has a data set that spans 60 million consumers and provides up to 20 different perspectives.

2020 Olympics: A turning point for Japanese advertising?
BBDO japan mccann planning By David Blecken

BBDO Japan's new planning head Kaori Yatsu discusses personal change and the direction she hopes Japanese advertising will take between now and the 2020 Olympics in Tokyo.

Budget planning: Finding the value of a ‘zero-based’ approach
planning By Shu Fen Goh

Zero-based budgeting can enable a strategic focus on core marketing goals and lead to effective investment, Shufen Goh of R3 explains.

POE is dead. Long live PPP!
media planning By Triveni Rajagopal

The POE (paid, owned, earned) model no longer fits today's reality, according to Unilever digital marketer Triveni Rajagopal, who advocates a PPP (paid, paid, paid) approach.