Funnel vision
The founding partner of VCCP warns of the serious risks that come from overinvestment in performance media.
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Give me a compass, not a crystal ball
Don't obsess about what's going to change; think about the big ideas that remain stable.
Protect the Engine: VCCP's founder's prediction for the agency model
The ad industry must not let process and structure distract it from looking after the very thing that powers it.