Tasked with finding audiences in difficult-to-reach and ever-evolving spaces, adjusting in real-time to fit-for-audience content, planners need to be more creative and agile in their approach, says EssenceMediacom's APAC COO.
Empathy will only get you so far when balancing the client-agency relationship, shares EssenceMediacom's APAC COO Josh Gallagher. The rest lies in the unpredictable space that fosters true innovation.
Media agencies are in pole position to lead efforts toward increased collaboration, writes Josh Gallagher of Havas Media.
As the Chinese stock market continues to show signs of weakness in 2016, Josh Gallagher of Havas Media explores what impact the slowing economy will have on brands inside China and across APAC.