Why can’t climate change be a laughing matter?
Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.
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Are we seeing a return to brilliant basics?
There's a lot to be said for playing it simple, opines Gen Kobayashi.
In times of crisis, the greatest hope can come from humour
As life gets increasingly tough, we could all do with a little light relief, says the chief strategy officer at Engine Creative.
It's time adland ditched the 'B word'
Adland uses the word 'brave' with abandon. But given real life is full of instances of genuine bravery—especially in these strickened times—'brave' advertising is a misnomer that needs to be ditched.
Don't wait for a bereavement before you switch off from work
The CSO of Engine reflects on the importance of properly unplugging.
We should be artists of escape, not reflectors of reality
History shows audiences want escapism in hard times, not phoney sentimentality.
Strategists need to be the first creative eyes on every brief
Strategy isn't just a science, it's also an art.