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singapore tourism board

Singapore Tourism Board appoints BLKJ Havas as creative agency
blkj havas pitch process singapore tourism board By Staff Reporters

BBH is the incumbent.

Edelman wins PR mandate for the Singapore Tourism Board

edelman singapore tourism board By Nikita Mishra

WE Communications is the incumbent.

Asia-Pacific Power List 2025: Kenneth Lim, Singapore Tourism Board
apac asia asia pacific cmo kenneth lim marketing power list singapore tourism board By Staff Reporters

With a mission to turn Singapore into a destination brand that speaks fluently to the world, Lim is halfway there through a series of clever partnerships and campaigns.

STB partners with NBA to attract fans from the region
basketball coldplay nba singapore tourism board sports stb warner music By Staff Reporters

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

Singapore Tourism Board launches global campaign to position city as a culinary capital
singapore tourism board stb By Staff Reporters

International content creators will highlight Singapore’s diverse and innovative dining scene, in a bid to attract global foodies.

Asia-Pacific Power List 2024: Kenneth Lim, Singapore Tourism Board
apac asia asia pacific cmo kenneth lim marketing power list singapore tourism board By Staff Reporters

Despite helming the marketing department for just one year, Lim is already making strides at STB by leveraging innovation and partnerships to cement the city-state's global destination status.

STB's Singapore Wanderland in Roblox: Success or marketing stunt?
Publicis singapore tourism board By Shawn Lim

Some marketers see cross-platform activations as the future of metaverse advertising, while others remain skeptical. Campaign explores the advantages and challenges of launching branded experiences across multiple virtual platforms.

How Singapore Tourism board is wooing younger Indian travellers
singapore tourism board stb By Noel D'souza

The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.

Singapore Tourism Board seeks UK PR agency
singapore tourism board stb By Evie Barrett

The Singapore Tourism Board’s UK office (STB UK) has put its PR account out to pitch.

STB signs content partnership with Warner Bros
content singapore singapore tourism board stb tourism By Staff Reporters

The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.

Singapore Tourism Board declares winners in global pitch
bbh singapore tourism board stb By Staff Reporters

Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.

Chang Chee Pey replaces Lynette Pang as STB's marketing head
singapore tourism board stb By Staff Reporters

After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.

Singapore's big boring dance number
singapore singapore tourism board tbwa tourism By Ad Nut

AD NUT's RANT OF THE WEEK: A new video from the Singapore Tourism Board is well intentioned and truly well made. But that doesn't save it from being well and truly dull.

Singapore Tourism Board appoints Finn Partners as sole UK PR agency
finn partners pr agency singapore tourism board uk By Ian Griggs

The agency's travel team will support STB’s leisure, business and meeting and incentive travel comms programme in the UK in a two-year brief lasting until August 2023.

Asia-Pacific Power List 2021: Lynette Pang, Singapore Tourism Board
apac asia asia pacific cmo marketing power list singapore tourism board By Staff Reporters

With global travel upended, Pang has had to quickly find new ways to split her focus to keep the city-state’s attractions fresh in the minds of locked down travelers while devising new campaigns to show residents the sights.

All of STB’s multi-faceted marketing initiatives so far
singapore tourism board stb tourism By Surekha Ragavan

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

Mastercard and Singapore Tourism Board to create joint marketing
mastercard singapore tourism board stb tourism travel By Staff Reporters

The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.

Asia-Pacific Power List 2020: Lynette Pang, Singapore Tourism Board
apac asia asia pacific cmo marketing power list singapore tourism board By Staff Reporters

With the world grounded, STB's top marketer has gone nimbly from aggressively promoting Singapore to the rest of the world, to supporting the embattled tourist trade.

PR in a global crisis: Do’s and don’t’s for the beaten-down travel industry
crisis hospitality singapore tourism board tourism travel By Charissa Guan & Lynda Williams

The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?

STB teams up with unlikely mascot in new campaign
barbie mattel singapore tourism board stb By Staff Reporters

The tourism board has joined forces with Barbie to spotlight local talent.