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STB partners with NBA to attract fans from the region
basketball coldplay nba singapore tourism board sports stb warner music By Staff Reporters

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

NBA and Hennessy open corner shop at Selfridges
nba By Charlotte Rawlings

The event was created by Earnies, Hot Pickle and LVMH.

NBA positions basketball as the uniting factor with Ranveer Singh
basketball nba By Campaign India Team

The National Basketball Association (NBA) has rolled out a brand campaign in India featuring brand ambassador Ranveer Singh.

The star of this half-time basketball show is…. a cleaning equipment
basketball japan nba nissan sports tbwa TBWA Hakuhodo By Ad Nut

For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.

Hennessy and NBA sail through London on floating basketball court
nba By Ben Bold

Rapper AJ Tracey will make an appearance at the opening ceremony.

Hennessy and NBA give tattered basketball court a makeover
alcohol basketball hong kong inspiration station nba By Staff Reporters

INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.

SCMP ties up with NBA Top Shot maker for NFT foray
nba the By Rahul Sachitanand

Under the name Artifacts by SCMP, the publisher is introducing both an NFT series drawing on its 118-year-deep media archive and a metadata standard that aims to add context to historical NFTs.

Nike and Wieden and Kennedy unveil tribute to Kobe Bryant
and nba nike By Emmet McGonagle

Rapper Kendrick Lamar tells world to ‘be better’ in tribute to NBA superstar.

Microsoft to put fans in NBA courtside seats, virtually
microsoft nba By Fayola Douglas

Hundreds of fans will appear live at ESPN Wide World of Sports Complex.

How sports luxury became an inevitable evolution
apac asia luxury marketing nba sports By Matthew Keegan

As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers and being redefined by new ideals, particularly those of younger and Asian consumers.

Game on: Local v. international sports leagues in Asia
basketball football nba sports sports marketing By Surekha Ragavan

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

Football boots rival sports into touch
basketball cricket football ipl nba sports By Faaez Samadi

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

Philippines' top 100 brands for 2018
del monte lazada nba philippines By Robert Sawatzky

Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate

Rakuten signs content and marketing deal with NBA
basketball ecommerce nba rakuten By David Blecken

The Japanese ecommerce firm will have exclusive distribution rights for live games in Japan.

Twitter signs livestreaming deal with NBA in Philippines
nba By Byravee Iyer

The partnership marks the platform's first time selling ads for live sports in Asia.

Foreign sports eye fertile Asian grounds
marketing nba By Gunjan Prasad

Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.

Hoop dreams: How the NBA inspires young Asians
indonesia marketing nba By Gunjan Prasad

In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.

PHOTOS: NBA training programme picks best young players in Indonesia
indonesia marketing nba By Staff Reporters

Junior NBA Indonesia 2016, featuring NBA player Marvin Williams, sought to find the best young players in the country.

NBA opens Manila office to expand efforts in the Philippines
nba By Press Release

PHILIPPINES - The National Basketball Association (NBA) announced that the league has opened an office in Manila, Philippines, as part of its commitment to grow basketball and the NBA’s business initiatives in the country.

NBA and FrieslandCampina announce multi-year marketing partnership extension
nba By Press Release

HONG KONG AND SINGAPORE - The National Basketball Association (NBA) and Royal FrieslandCampina (FrieslandCampina) – one of the world’s largest dairy companies, providing millions of children and families with valuable nutrition every day – announced today a multi-year extension of their marketing partnership.

FrieslandCampina and Jr. NBA partnership encourages an active lifestyle in more than 8,000 children in Southeast Asia
nba By Press Release

SINGAPORE - FrieslandCampina and Jr. NBA today celebrate the first anniversary of their successful partnership designed to encourage an active lifestyle amongst children in South-East Asia.

NBA becomes first major US sports league to launch an official account on Line through digital content partnership
nba By Press Release

HONG KONG - The National Basketball Association (NBA) and LINE Corporation (LINE), a leading global communications app, today announced a digital content partnership that will include the NBA becoming the first major U.S. professional sports league to unveil an official account on LINE (LINE ID: @nba_global).

NBA and Globe Telecom announce groundbreaking, multiyear partnership in the Philippines
nba By Press Release

MANILA - The National Basketball Association (NBA) and Globe Telecom (Globe), the Philippines’ leading mobile Internet provider, today announced a comprehensive, multiyear partnership.

NBA and Acer announce promotional partnership in the Philippines
nba By Press Release

MANILA - The National Basketball Association (NBA) and Acer Philippines Inc. (Acer), a leading, global IT solutions brand, have entered into a promotional partnership in the Philippines, the two companies announced today.

Something Big afoot for the NBA

china nba By Benjamin Li

SHANGHAI - The US National Basketball Association (NBA) has tapped Chinese mobile-game maker The Something Big Group (大事科技), to develop a new interactive game that will launch globally. Both sides confirmed the partnership this month.

Jr. NBA presented by Alaska returns to the Philippines for seventh consecutive year
nba By Press Release

MANILA –Jr. NBA presented by Alaska is back in the Philippines for the seventh consecutive year. This year, Jr. NBA Philippines has expanded to include Jr. WNBA—a new program introduced exclusively for girls. Jr. NBA/Jr. WNBA Philippines 2014 presented by Alaska tips off in Manila then moves to Cebu, Puerto Princesa, Dagupan City, including first-time stops in Surigao and Iloilo City—reaching over 500 schools and communities nationwide.

NBA and Perform launch local online destination in Australia
australia nba By Press Release

SYDNEY - The National Basketball Association (NBA) has entered into a multi-year partnership with digital sports content company PERFORM, and launched the first-ever official online site designed specifically for fans in Australia.

Adidas immortalises fans' defeat at hands of NBA star Dwight Howard
adidas basketball nba By Sophie Chen

MANILA - When NBA player Dwight Howard visited the Philippines, Adidas created a one-of-a-kind 'autograph' session for fans.

NBA's Southeast Asia activities attract Sun Life partnership
nba sun life By Byravee Iyer

MANILA - The National Basketball Association has partnered with financial services company Sun Life Financial to promote the league in the Philippines, Malaysia and Indonesia.

All-Star Brook Lopez of the Brooklyn Nets to headline return of NBA 3X Korea 2013 presented by Sprite
nba By Press Release

SEOUL - NBA 3X Korea 2013 presented by Sprite will be held in Seoul on August 23 – 25 at Yeouido Park, the National Basketball Association (NBA) and Dong-A Ilbo announced today.

As more brands venture into café business, are they getting into hot water?
cnn nba By Benjamin Li

Opening a café has become a popular way for brands to provide an immersive experience for fans, but are these efforts anything more than vanity, or do they instead expose brands to risk of damage?

Standard Chartered Bank signs on as presenting partner for NBA 3X Singapore 2013
nba standard chartered By Press Release

SINGAPORE - The National Basketball Association (NBA) today announced Standard Chartered Bank as presenting partner of the inaugural NBA 3X Singapore 2013, which will take place at Ngee Ann City Civic Plaza from June 21 – 23.

First NBA Café in Asia to open in the Philippines
nba By Staff

MANILA – The National Basketball Association (NBA) and Hoopla Inc. today announced that the first-ever NBA Café in Asia will be coming to Manila, Philippines, at the soon-to-open SM AURA Mall in the Bonifacio Global City.

NBA and KFC announce multi-year marketing partnership expansion
KFC nba By Staff Reporters

MANILA - The National Basketball Association (NBA) and KFC Philippines today announced the expansion of their multi-year marketing partnership, which began in 2008. As the Official Quick Service Restaurant of the NBA in the Philippines, KFC will continue its commitment to develop basketball and connect with the NBA’s passionate fan base in the Philippines.

NBA ties up with Phoenix Petroleum in marketing partnership
nba By Staff Reporters

PHILIPPINES – The National Basketball Association (NBA) has signed a multi-year marketing partnership with Phoenix Petroleum Philippines.

Chinese sportswear brand Peak signs NBA player Tony Parker
basketball brand nba sports By Staff Writer

HONG KONG - Peak Sport Products has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and point guard for the San Antonio Spurs.

NBA All-Star Dwyane Wade lends name to Li Ning brand
basketball nba sports By Jenny Chan 陳詠欣

BEIJING - Chinese sportswear company Li-Ning has launched a new athletic footwear and apparel brand named after NBA All-Star and newly appointed Li Ning chief brand officer Dwyane Wade.

Karl Wu joins Nokia as APAC director, agency management and media planning

asia pacific nba By Benjamin Li

ASIA-PACIFIC - China-born and educated Karl Wu (伍雷), most recently chief integration officer for Aegis Media China, resigned on 31 July and started a new job the next day as Nokia's Asia-Pacific director of agency management and media planning.

Kobe Bryant stars in Smart Car campaign for China market
china marketing media nba By Benjamin Li

BEIJING - Mercedes-Benz is rolling out a nationwide ad campaign for its Smart Car, starring brand ambassador Kobe Bryant.

NBA, Now TV enters multi-year contract for 2011/12 season
media nba sports By Staff Reporters

HONG KONG - The National Basketball Association (NBA) has entered into a multi-year contract with Now TV for coverage of the 2011/12 season.

NBA China Games partners with Tudou, QQ to build awareness
basketball campaign china digital nba online sports tencent By Jane Leung

The National Basketball Association (NBA) has called a multi-channel campaign to select two fans to participate in the NBA China Games 2010.

Li-Ning inks industry-defining partnership with NBA's Evan Turner
apparel chinese brands nba sponsorship sports By Jin Bo

GLOBAL - In what many call its biggest step into the US market, Chinese sportswear maker Li-Ning has officially entered into a long term endorsement agreement with Evan Turner, the 2010 number two overall draft pick of the NBA’s Philadelphia 76ers.

NBA star Yao Ming partners with Monster Cable to launch Yao Monster
branding china lee marketing nba us By Jane Leung

BEIJING – Monster Cable, a consumer audio and video cable brand in the US, has launched electronics and lifestyle products brand Yao Monster with Houston Rockets basketball star Yao Ming.

R3 hires Sabrina Lee as director of R3-GC China
Dentsu mcdonalds nba r3 By Benjamin Li

BEIJING - Global marketing consultant R3 has appointed Sabrina Lee (pictured) to the newly created role of director of R3-GC China.

Toshiba, NBA ink marketing partnership in the Philippines
marketing nba philippines sport By Anita Davis

MANILA - Toshiba and the National Basketball Association (NBA) have entered into a marketing partnership that sees the electronics company sponsor NBA events and promotions in the Philippines throughout the year.

Chinese brands lag in popularity poll
branding china fmcg Leo Burnett nba r3 sport By Kenny Lim

BEIJING - Nokia, Yao Ming and the National Basketball Association (NBA) lead the way in a survey of the brands, celebrities and media properties that Chinese consumers find most engaging.