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STB partners with NBA to attract fans from the region
basketball coldplay nba singapore tourism board sports stb warner music By Staff Reporters

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

NBA and Hennessy open corner shop at Selfridges
nba By Charlotte Rawlings

The event was created by Earnies, Hot Pickle and LVMH.

NBA positions basketball as the uniting factor with Ranveer Singh
basketball nba By Campaign India Team

The National Basketball Association (NBA) has rolled out a brand campaign in India featuring brand ambassador Ranveer Singh.

The star of this half-time basketball show is…. a cleaning equipment
basketball japan nba nissan sports tbwa TBWA Hakuhodo By Ad Nut

For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.

Hennessy and NBA sail through London on floating basketball court
nba By Ben Bold

Rapper AJ Tracey will make an appearance at the opening ceremony.

Hennessy and NBA give tattered basketball court a makeover
alcohol basketball hong kong inspiration station nba By Staff Reporters

INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.

SCMP ties up with NBA Top Shot maker for NFT foray
nba the By Rahul Sachitanand

Under the name Artifacts by SCMP, the publisher is introducing both an NFT series drawing on its 118-year-deep media archive and a metadata standard that aims to add context to historical NFTs.

Nike and Wieden and Kennedy unveil tribute to Kobe Bryant
and nba nike By Emmet McGonagle

Rapper Kendrick Lamar tells world to ‘be better’ in tribute to NBA superstar.

Microsoft to put fans in NBA courtside seats, virtually
microsoft nba By Fayola Douglas

Hundreds of fans will appear live at ESPN Wide World of Sports Complex.

How sports luxury became an inevitable evolution
apac asia luxury marketing nba sports By Matthew Keegan

As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers and being redefined by new ideals, particularly those of younger and Asian consumers.

Game on: Local v. international sports leagues in Asia
basketball football nba sports sports marketing By Surekha Ragavan

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

Football boots rival sports into touch
basketball cricket football ipl nba sports By Faaez Samadi

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

Philippines' top 100 brands for 2018
del monte lazada nba philippines By Robert Sawatzky

Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate

Rakuten signs content and marketing deal with NBA
basketball ecommerce nba rakuten By David Blecken

The Japanese ecommerce firm will have exclusive distribution rights for live games in Japan.

Twitter signs livestreaming deal with NBA in Philippines
nba By Byravee Iyer

The partnership marks the platform's first time selling ads for live sports in Asia.

Foreign sports eye fertile Asian grounds
marketing nba By Gunjan Prasad

Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.

Hoop dreams: How the NBA inspires young Asians
indonesia marketing nba By Gunjan Prasad

In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.

PHOTOS: NBA training programme picks best young players in Indonesia
indonesia marketing nba By Staff Reporters

Junior NBA Indonesia 2016, featuring NBA player Marvin Williams, sought to find the best young players in the country.

NBA opens Manila office to expand efforts in the Philippines
nba By Press Release

PHILIPPINES - The National Basketball Association (NBA) announced that the league has opened an office in Manila, Philippines, as part of its commitment to grow basketball and the NBA’s business initiatives in the country.

NBA and FrieslandCampina announce multi-year marketing partnership extension
nba By Press Release

HONG KONG AND SINGAPORE - The National Basketball Association (NBA) and Royal FrieslandCampina (FrieslandCampina) – one of the world’s largest dairy companies, providing millions of children and families with valuable nutrition every day – announced today a multi-year extension of their marketing partnership.