From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
True
ipl
Bats, reels, and buys: The new IPL media mix
creators
cricket
indian premier league
influencers
ipl
sports marketing
Skechers teams up with Mumbai Indians
ipl
Signs on as an official kit partner for WPL and IPL
Puma and Delhi Capitals team up for WPL and IPL
ipl
The sports brand signed a multi-year deal as the official kit partner for Delhi Capitals, aiming to further its footprint in the cricketing landscape.
In reverse decision, Vivo set to leave as IPL lead sponsor
cricket
ipl
sponsorship
vivo
Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.
Vivo to continue as lead sponsor for the Indian Premier League
indian premier league
ipl
vivo
The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China
Vena to sell 24 million video ads in Indian Premier League coverage
advertising
cricket
ipl
video
ASIA-PACIFIC - Video network operator Vena has signed an agreement with the India Times to sell ad inventory across the region for the Times' coverage of the India Premier League (IPL).
YouTube trials live streaming platform
ipl
GLOBAL - Google-owned video sharing site YouTube has begun trailing a new live streaming platform over two days from 13 to 14 August, which could lead to it launching a permanent live streaming function for content producers worldwide.
Increasing the scope of competitors can increase profits
india
indian premier league
ipl
india
indian premier league
ipl
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.
Increasing the scope of competitors can increase profits
india
indian premier league
ipl
india
indian premier league
ipl
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.
IPL: A league of vice at the heart of Indian cricket?
brand health check
india
indian premier league
ipl
piyush pandey
The Indian Premier League (IPL) seemed to embody all that was good about 'new India', with its ingredients of Bollywood glitz, big business and high-octane cricket. But the most recent corruption scandal surrounding the tournament could jeopardise the brand's once bright future.
IPL on a sticky wicket over strict limits on match coverage
broadcasting
cricket
india
indian premier league
ipl
television
MUMBAI - When Lalit Modi announced plans for the first season of the Indian Premier League (IPL), critics said it just wasn't cricket. And they were right - it wasn't cricket. It was a spectacularly packaged entertainment option the likes of which Indian audiences had never seen before - and they lapped it up.
IPL hits a marketing six but still risks being caught out
cricket
indian premier league
ipl
marketing
opinion
Last month, the Indian Premier League (IPL), India's cricketing answer to the EPL, was in the news again. This time, for seeming to tacitly instruct all its franchises not to include Pakistani players in public auctions.
Live coverage deal between IPL & YouTube gives TV sport a wake-up call
google
indian premier league
ipl
sport
television
youtube
As cricket's Indian Premier League (IPL) strikes a global deal with online video kings YouTube, traditional broadcasters of sport, their advertisers and sponsors are left to consider the future implications of the groundbreaking deal.