Taiwan brands step away from the workshop
It's no secret that China wants to ditch its reputation as the world's workshop.
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Taiwan brands step away from the workshop
It's no secret that China wants to ditch its reputation as the world's workshop.
All about Apple's Safari Reader
Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows consumers to fade out the ads around an article on a website.
Can Apple make mobile ads work?
The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.
Can Apple make mobile ads work?
The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.
Can payment-by-results work in Asia?
The model has the potential to weaken procurement's squeeze on fees.
Can payment-by-results work in Asia?
The model has the potential to weaken procurement's squeeze on fees.
Can payment-by-results work in Asia?
The model has the potential to weaken procurement's squeeze on fees.
All about Apple's Safari Reader
Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows consumers to fade out the ads around an article on a website.
All about Apple's Safari Reader
Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows consumers to fade out the ads around an article on a website.
The breakdown of tribal borders
Young people in the region are moving away from single 'tribes' as a means of affirming their identity, using online platforms to build specialist status and flit between a variety of sub-cultures.
Is digital outdoor living up to the hype?
Spend, screens and innovation are rising, but a lack of solid measurement remains a pressing concern.
Music's comeback mobilises brands
With the music industry finally embracing the online space, brands are learning to build relationships through entertainment.
All about Pakistan's print sector
Newsweek raised a few eyebrows earlier in March when it unveiled an agreement to launch a local edition of the title in Pakistan.
Redesigning China's out-of-home media
With the LED transition in full flow, Media asks whether new clutter is simply replacing old clutter.
Asia's top digital brands: Embracing social channels
Brands need to embrace social channels more fully if they are to raise trust levels.
Profile: Comcast president Kevin MacLellan is Asia's Mr Hollywood
The Comcast president seeks to broaden the reach of E! Entertainment by finding local solutions.
All about online privacy & the Google Buzz saga
The backlash Google faced when it launched its Buzz social product highlights the issues online media owners face when it comes to privacy. As media becomes more 'social', the amount of personal data media owners store is growing.
Beckoning Asia's digital community
Inconsistency and regulation present a challenge, but Vietnam is an attractive prospect for experimentation and opportunities are there for marketers who make time to engage.
Asia's untapped engagement tool
Custom publishing is a staple in Europe and the US, but has ample room for growth in Asia. Used correctly, branded titles have serious potential to build relationships and drive sales.
Social networking is expanding its reach into the 35+ market and beyond
Social networks were once the domain of the young and tech-savvy. Not anymore, as Facebook reports a huge growth in older users last year.
Perspective... IAB Singapore's launch shows that digital needs more champions in Asia
The big news that emerged from last week's ad:tech Singapore was the launch of the Interactive Advertising Bureau(IAB)in the city-state.
Simon Handford and Sandy Chan quit M&C Saatchi for Ogilvy & Mather
HONG KONG - Simon Handford and Sandy Chan, joint MDs at M&C Saatchi Hong Kong, are leaving the agency to join Ogilvy & Mather.
Perspective... Bring the party to the people, but don't forget to bring the lesbians
After a gruelling week covering Spikes Asia, it's time for something light-hearted.
JWT and Ogilvy dominate Spikes winners list
SINGAPORE - JWT and Ogilvy & Mather were the big winners at the Spikes Asia Awards, held in Singapore on Friday night.
Patrick Stahle to depart Aegis Media as Nick Waters takes over APAC
ASIA-PACIFIC - Patrick Stahle (pictured) is leaving his role as CEO of Aegis Media Asia-Pacific, to be replaced by Nick Waters, currently CEO EMEA at Mindshare.
Perspective... Is there any more to China's internet than millions of children?
The release of the latest data on China's internet provoked a flurry of international press interest.
All about growing automation and the rise of ad exchanges
Buying digital display ads is becoming an increasingly complex process. Growing automation has led to the rise of ad exchanges, so-called 'real-time bidding' (RTB) and a host of other services. What do Asia's marketers and agencies need to know?
Insurance giants AIA and Prudential set for battle of the brands
The two insurance giants AIA and Prudential may struggle to survive as seperate entities, even with a differentiation strategy.
All about social media experts
McDonald's decision to appoint its first director of social media in the US underlines the growing importance of channels such as Facebook and Twitter to major consumer brands.
Can Apple make mobile ads work?
The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.
All about YouTube at five
Happy birthday YouTube! The world's leading online video site turned five last year. As its user base rockets in Asia, we wonder how can the online video site grow old gracefully?
McCann launches 'Harry's' agencies in SE Asia
SOUTHEAST ASIA - McCann Worldgroup is launching a series of new agencies around Southeast Asia.
Perspective... Langham's video fiasco shows quality brands need quality content
Imagine you are marketing a hotel.
Profile... Upbeat Aussie spots the opportunities of Asia
Henry Tajer, the new regional chief of Universal McCann, sees integration as the way forward.
SmarTone Vodafone marketing chief to leave
HONG KONG - Eric Mallia (pictured), director of marketing at Hong Kong's SmarTone Vodafone, is leaving the company.
Perspective... Coming to an agency near you: a computing company bearing gifts
Is it me, or is Microsoft everywhere at the moment?
Perspective... Nokia pitch puts ugly cost-cutting strategies into debate as margins drop
MediaCom's decision not even to contest the US$415 million global media review being held by Nokia is startling.
Perspective... A lesson from history: too much information can be a bad thing
Acclaimed author Malcolm Gladwell rolled into Hong Kong last week for a one-appearance-only seminar, his first in the SAR.
Perspective... Are branded magazines the future of the region's publishing industry?
Last week saw an interesting talk hosted by Emphasis Media, a publishing and media sales house in Hong Kong.
OgilvyOne, OMG seal JVs with internet specialists
ASIA-PACIFIC - Two of the region's biggest networks have unveiled digital joint ventures as they seek to bolster their online marketing offering.
Mindshare unveils regional line-up
ASIA-PACIFIC - Mindshare has unveiled its full regional management team following its reorganisation in April.
Media unveils revamped website
ASIA-PACIFIC - Media magazine today relaunches its website as it increases its focus on online news.
Abbott hires M&C for infant milk brief
SHANGHAI - Abbott has hired M&C Saatchi Shanghai as creative agency-of-record for its infant milk formula in China ahead of a concerted push to gain share in the market following the melamine scandal.
Nike scoops Digital Brand of the Year award
HONG KONG - Nike has been named as the Digital Brand of the Year ahead of next week's Digital Media Awards.
Aegis looks to China as Western markets hit
BEIJING - Aegis Media is looking to China for growth as its key Western markets suffer a slowdown.
Olympics Watch - Day Five
BEIJING - The latest data from Carat shows that non-sponsors are matching official Olympic partners for ad presence during coverage of the Games.
Olympics Watch - Day Three
BEIJING - Speedo has been hogging the limelight so far in the race for exposure at this year's Olympics.
Olympics Watch - Day One
BEIJING - It's finally here - today the biggest marketing event in the world (with a bit of sport thrown in) hits Asia, with the opening ceremony of the Beijing Olympics this evening.
Nescafé turns to Lewis Hamilton for F1 promotion
SINGAPORE - Nescafé has launched an online game featuring British Formula One driver Lewis Hamilton to capitalise on the build-up to Singapore's first Grand Prix.
Rowan Chanen resurfaces at M&C Saatchi
HONG KONG - Former Y&R regional ECD Rowan Chanen (pictured) has resurfaced at M&C Saatchi, where he will oversee regional creative for Asia.
DDB HK restructures creative team
HONG KONG - DDB Hong Kong is restructuring its creative department, promoting Jeffry Gamble (pictured) to executive creative director.
Isobar plans China production hub, promotes Lin
SHANGHAI - Isobar is to set up a production hub in China as it looks to capitalise on the emerging trend for clients to offshore digital production into low-cost markets.
Perspective... Pay-TV still has work to do to convince brands it can be an ad medium
This week, Asia's pay-TV industry gathers in Hong Kong for its annual knees-up, otherwise known as the Casbaa (Cable and Satellite Broadcasting Association of Asia) Convention.
Google vs Apple: The fight for Asia's mobile ad sector
CHINA - Google and Apple seek global supremacy, but who is best placed to cater for Asia?
Kraft's Asia-Pacific VP Shawn Warren shares his recipe for success
SINGAPORE - Fifteen years after starting out Kraft's Asia-Pacific vice president, Shawn Warren (pictured), proves to Media that his passion for promoting food shows no signs of abating.
Beijing unveils global 'Made in China' ad campaign
BEIJING - The Chinese Government has launched its long-awaited global advertising campaign designed to boost the reputation of Chinese-made products in overseas markets.
Profile... Glock swaps $8 billion budget for life on his own
Procter & Gamble's former global VP of media is keen to improve agency-client relations in his new role.
Perspective... Why there's more to digital than skinny jeans and trips to nightclubs
You have to hand it to Sir Martin Sorrell; he certainly knows how to stir things up.
All about triple play in China: Combining voice, broadband & TV services.
Triple play, the combined offer of voice telephony, broadband internet and television services, was given the green light in China in mid-January.
Perspective... Are clients spending more on digital without the rest of us realising?
Last week I popped over to Ho Chi Minh City for the Saigon Digital Marketing Conference.
Perspective.... 2009 won't be missed, but 2010 promises to be just as exhausting
This issue, we look back on 2009.
Perspective... Shedding light on Asians' media habits will remain a piecemeal process
It's media research season.
McCann scales back Cathay team
HONG KONG - McCann Erickson has made redundancies in its dedicated Cathay Pacific unit following a sharp downturn in the airline's performance.
Perspective... Give your content away free, but only if you know what else you can sell
'Free' is fast becoming a dirty word in media circles.
China to launch overseas ad campaign
BEIJING - The Chinese Government is to launch an international advertising campaign this summer to reassure consumers of the quality of Chinese-made goods.
VIDEO: M&C Saatchi launches in Tokyo
TOKYO - M&C Saatchi has opened its doors in Tokyo, having poached a creative team from Fallon.
Goodyear launches regional through-the-line pitch
ASIA PACIFIC - Tyre manufacturer Goodyear is believed to be on the hunt for an agency-of-record to handle its through-the-line business for the Asia-Pacific region.
Perspective... An enlarged Sina will face the same problems that held back Focus Media
There's something sad about seeing the vultures picking over the remains of Focus Media.
Perspective... The age of interruption is dead. Long live the age of, er, interruption
When was the last time you were told something along the lines of 'the age of interruption is dead'?
Nokia reshuffles global marketing team as Chris Leong takes China role
SINGAPORE - Finnish mobile giant Nokia has announced a senior-level marketing overhaul, with Chris Leong, the brand's global marketing chief, set to take over as head of the Nokia Greater China, Japan and Korea sales unit.
AirAsia & Jetstar: The deal that could make or break them
The battle for passengers in Asia's burgeoning budget airline industry took a surprising new turn this month when AirAsia and Jetstar decided to get into bed with each other.
Live coverage deal between IPL & YouTube gives TV sport a wake-up call
As cricket's Indian Premier League (IPL) strikes a global deal with online video kings YouTube, traditional broadcasters of sport, their advertisers and sponsors are left to consider the future implications of the groundbreaking deal.
How should Kraft handle Cadbury?
ASIA-PACIFIC - The American food giant's marketers must walk a tightrope to ensure the chocolate brand's success in key Asian markets.
Perspective... Happy fifth birthday, Facebook. Isn't it time you made some money?
Times are tough in the media industry.
Nokia seeks to 'elevate digital' with Carat
GLOBAL - Nokia has appointed Carat to its global media account in a bid to 'elevate' its digital activity.
UM wins Australian Government brief
CANBERRA - Universal McCann has been reappointed as the Australian Federal Government's lead media agency.
Live Issue... Creative talent eyes Asian opportunity
As recession bites in the West, creatives look to Asia to advance their careers.
Future not in advertising: Saatchis China boss
SHANGHAI - Saatchi & Saatchi's new Greater China CEO has pledged to hasten the agency's shift into areas beyond traditional advertising.
Perspective... This was supposed to be digital's moment. So why aren't budgets shifting?
A few months ago, one of the questions doing the rounds was whether this downturn was the spur the digital ad world had been waiting for.
AIA hunts regional network
HONG KONG - American International Assurance (AIA), the Asian arm of US insurance giant AIG, is seeking a regional agency to work on a repositioning drive as it tries to distance itself from its disgraced parent.
Perspective... AOL made all the right noises, but ultimately lacked time and money
The departure of AOL for the second time from China did not come as a huge shock.
JWT Japan sheds 20 staff amid restructure
TOKYO - JWT Japan is shedding 20 staff - around 10 to 12 per cent of its workforce - as it restructures to cope with a decline in spend from multinational clients.
Perspective... Skittles screw-up shows brands are taking their websites more seriously
When it comes to social media, even the biggest and the best marketers are still feeling their way.
All About... Mobile World Congress
What are this year's major trends in the mobile sector?
Live Issue... Maxus seeks its own niche within a crowded market
The appointment of Neil Stewart as regional CEO of Maxus is a huge statement of intent.
Perspective... Publishers have given away their crown jewels. Did they have a choice?
To pay or not to pay? That appears to be the question where online content is concerned.
Profile... SABMiller's Luce plots regional growth strategy
The beer giant's new commercial director is looking for opportunities to expand its Asian presence.
OgilvyOne agrees Chinese mobile JV
SHANGHAI - OgilvyOne is partnering with German mobile specialist iconmobile to create a Chinese joint venture.
Economist plans brand blitz in Singapore
SINGAPORE - The Economist is to launch a marketing blitz in Singapore as it attempts to broaden its appeal.
Economist launches US election tool
HONG KONG - The Economist is launching an online tool to show how the rest of the world would vote in the US presidential election.
Olympics Watch - The Aftermath
BEIJING - With the Olympic flame extinguished on Sunday, the most eagerly awaited marketing event in China's history has drawn to a close.
Olympics Watch - Day Ten
BEIJING - Puma led the field again last night, after Usain Bolt turned in a stunning performance in the 200m final wearing its shoes.
Olympics Watch - Day Six
BEIJING - With a week of the Beijing Olympics out of the way, the first stories of disgruntled sponsors are emerging.
Olympics Watch - Day Eight
BEIJING - There's still a palpable sense of shock following Liu Xiang's pull-out from the 110m hurdles, though early signs are that his sponsors will stand by him.
Olympics Watch - Day Seven
BEIJING - Puma emerged as the big brand winner over the weekend after Jamaican runner Usain Bolt broke the world record in the 100 metres wearing Theseus II spikes.
Olympics Watch - Day Four
BEIJING - Perhaps the biggest marketing faux pas of the Games to date has surfaced in the form of a Spanish newspaper ad featuring the nation's basketball team making a 'slit-eyed' gesture.
Olympics Watch - Day Two
BEIJING - Friday's opening ceremony ended up turning into a masterpiece of ambush marketing, as former Chinese Olympic gymnast Li Ning, now head of the eponymous clothing label, lit the Olympic flame under the noses of official sportswear supplier adidas.
Asian campaigns make UK award shortlist
LONDON - Two Asian entries have made the shortlist of the Effectiveness Awards held by the UK's Institute of Practitioners in Advertising.
WPP strengthens its Asian digital offering
ASIA-PACIFIC - WPP has bolstered its Asian digital offering through initiatives in in-game advertising and digital production.