Asia makes up just 15 per cent of the holding company’s global revenues, and just 10 per cent of Aegis Group, which includes research firm Synovate.
However, global CEO Jerry Buhlmann (pictured) argued that the company, which owns media network Carat and digital group Isobar, would seek to build share aggressively in the next three years.
However, global CEO Jerry Buhlmann (pictured) argued that the company, which owns media network Carat and digital group Isobar, would seek to build share aggressively in the next three years.
“We don’t have a specific target, but we are focused on growing very quickly in the region and in China specifically,” he said.
Media planning and buying and digital are Aegis Media’s key targets. In terms of media, he pointed to the growth of the out-of-home sector, and in particular the growth of LCD screens, as an opportunity. Buhlmann added: “It won’t be particularly different to what we’ve done elsewhere.”
Although Aegis is focusing on organic growth, the company this month purchased Clownfish, a firm that advises brands on sustainability, for US$0.9 million. Clownfish will launch an outpost in Shanghai in November.
Buhlmann also insisted that Aegis would stay independent, despite persistent talk of takeover bids from other holding groups. “If we continue to grow ahead of the market, why would our shareholders want to sell?”
