The 12-person agency is built around executives who left Fallon earlier this year. According to Nobuhiko Yamamoto, M&C Saatchi Tokyo's managing director, the team became disillusioned with Fallon when it merged with sister agency Saatchi & Saatchi
to become Saatchi & Saatchi Fallon.
M&C Saatchi Tokyo launches with clients Callaway Golf, Mitsubishi and Aflac Insurance. Chris Jaques (pictured), CEO of M&C Saatchi Asia said the agency would be profitable in its first year on the back of these clients, despite the sharp drop in Japanese adspend this year.
Other executives at the agency include COO and representative director Tadao Inaba, VP and ECD Atsuko Tamura and group creative director Yoshimi Kaneko.
Jaques argued that because the team was completely Japanese, it would avoid some of the problems other Western agencies had faced setting up in Japan.
At Fallon, the team worked on brands including Sony and Dyson.
M&C Saatchi Tokyo launches with clients Callaway Golf, Mitsubishi and Aflac Insurance. Chris Jaques (pictured), CEO of M&C Saatchi Asia said the agency would be profitable in its first year on the back of these clients, despite the sharp drop in Japanese adspend this year.
Other executives at the agency include COO and representative director Tadao Inaba, VP and ECD Atsuko Tamura and group creative director Yoshimi Kaneko.
Jaques argued that because the team was completely Japanese, it would avoid some of the problems other Western agencies had faced setting up in Japan.
At Fallon, the team worked on brands including Sony and Dyson.
