It has named Richard Dunmall (pictured) to the post of general manager for Microsoft Advertising Greater Asia-Pacific, overseeing Microsoft’s relationship with advertisers across the region.
Earlier this year, the firm rebranded its MDAS (Microsoft Digital Advertising Solutions) unit to Microsoft Advertising in an attempt to boost appeal to advertisers.
Earlier this year, the firm rebranded its MDAS (Microsoft Digital Advertising Solutions) unit to Microsoft Advertising in an attempt to boost appeal to advertisers.
The division brings together all Microsoft’s ad services, including portal MSN, search services and in-game firm Massive. Dunmall admitted Microsoft had work to do to “build scale” in the region, but pointed to ad services such as behavioural targeting and pay-per-performance that the company is rolling out in Asia.
He relocates from London to Hong Kong.
