M&C won the Abbott brief in a pitch against Publicis, Lowe and two other agencies. The agency will handle a marketing communications campaign next year as Abbott looks to build its presence.
Abbott China’s marketing director Yan Chen confirmed the appointment, adding that the client was looking for “a creative and simple idea with strategic thinking behind it”.
Abbott China’s marketing director Yan Chen confirmed the appointment, adding that the client was looking for “a creative and simple idea with strategic thinking behind it”.
"It is very good timing for international brands after the product quality scandal in China," said a source.
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