More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.
As I write this, news comes in that BBDO India has won the first Lion for India in PR. That's a mainline agency, not a PR agency, winning accolades in what we used to believe was a specialist area in communications.
As I write this, news comes in that BBDO India has won the first Lion for India in PR. That's a mainline agency, not a PR agency, winning accolades in what we used to believe was a specialist area in communications.
As I write this, news comes in that BBDO India has won the first Lion for India in PR. That's a mainline agency, not a PR agency, winning accolades in what we used to believe was a specialist area in communications.
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.
Every once in a while there's a standout presentation at a seminar one attends. The FICCI Brand Summit last week, discussing the 'Challenges before an integrated India: bridging the rural-urban divide', revealed a number of nuggets that made the trip worthwhile.
Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.
Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.
Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.
Network. I hear the word so often that it's getting tiring - especially since the word is about the most misused one in our lexicon.
Anant Rangaswami takes a closer look at the inaugural Spikes Advertiser of the Year
MUMBAI - When Lalit Modi announced plans for the first season of the Indian Premier League (IPL), critics said it just wasn't cricket. And they were right - it wasn't cricket. It was a spectacularly packaged entertainment option the likes of which Indian audiences had never seen before - and they lapped it up.