Nivea spends US$1.4bn to promote 100 years of skincare
GLOBAL - Nivea is launching a US$1.4 billion campaign, its biggest to date, to promote 100 years as a skincare brand.
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Agencies line up for pre-Christmas Unicef creative brief
GLOBAL - Unicef, the international charity that campaigns for the rights of children, is seeking a global agency to handle a campaign in the run up to Christmas.
BBH lands global Sol creative business
GLOBAL - Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty ahead of a major ad push.
American Express kicks-off search for direct agency
GLOBAL - American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.
Publicis targets small businesses with new offering
GLOBAL - Publicis Groupe is launching a new business, Publicis Webformance, which is being developed internationally to help small to medium-sized companies with their digital media.
Heineken kicks off global digital pitch
GLOBAL - Heineken International is holding a global pitch to find an agency to create a new digital platform for its flagship beer brand.
Novartis opens pitch for global brand launch
Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.
Tiger Beer kicks off global advertising review
GLOBAL - Asia Pacific Breweries is reviewing its global advertising arrangements for its Tiger Beer brand.
Super Bowl ad popularity: Budweiser, Volkswagen, Mercedes come out on top
GLOBAL - A Budweiser ad reigned supreme once again at this year's US Super Bowl, followed by ads from Volkswagen and Mercedes-Benz.
M&C Saatchi lands $158 million global Etihad ad account
Etihad Airways, the international airline based in Abu Dhabi, has appointed M&C Saatchi Worldwide to handle its $158 million (£100 million) global advertising account.
Microsoft to launch Bing with $100m ad campaign
LONDON - Microsoft has confirmed it is launching its long-awaited search engine Bing that will directly compete against Google when it rolls out globally by 3 June.
Apple's iPhone 4 'most successful product' for the business
GLOBAL - Apple sold more than 1.7 million iPhone 4s on Saturday, just three days its launch, making it Apple's most successful product, despite pre-order and manufacturing malfunctions.
Apple's iPhone 4 'most successful product' for the business
GLOBAL - Apple sold more than 1.7 million iPhone 4s on Saturday, just three days after its launch, making it Apple's most successful product, despite pre-order and manufacturing malfunctions.
Emirates appoints StrawberryFrog to global ad account
GLOBAL - Airline Emirates has appointed independent agency StrawberryFrog Amsterdam to handle its US$300 million global advertising account.
Saatchis unite for agency's 40th anniversary despite rivalry
GLOBAL - M&C Saatchi will join Saatchi and Saatchi in celebrating its 40th anniversary in the UK on Thursday despite years as bitter rivals.
Y&R replaces Costa with Prieto as EMEA president
GLOBAL - Young & Rubicam (Y&R) has promoted Jaime Prieto to president of its EMEA region, replacing Massimo Costa who stepped down in May.
Agencies line up for global Motorola pitch
GLOBAL - Motorola is reviewing its global creative agency arrangements for its mobile phone division.
Dentsu pulls US$600m bid for AKQA
GLOBAL - Dentsu USA has ditched its audacious US$600 million bid for digital specialist AKQA, sources at the network have confirmed.
Leo Burnett lands US$79m global business for P&G's Flash
GLOBAL - Procter & Gamble has appointed its roster network Leo Burnett to handle the estimated US$79 million (£50 million) global advertising account for its Flash cleaning brand.
Founder Daryl Arnold departs Profero for Singapore start-up
GLOBAL - Profero's founder Daryl Arnold is leaving the agency to start up a business in Singapore, leaving his role as global chief executive to his brother and co-founder, Wayne Arnold.
Yahoo signs David Beckham as global brand ambassador
GLOBAL - Yahoo has signed David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.
Renault launches 'electric' global campaign
GLOBAL - Renault is launching a global advertising campaign to promote its commitment to making electric cars.
Dentsu acquires digital agency Steak
GLOBAL - Dentsu is continuing its acquisition drive by acquiring the digital agency Steak to boost its interactive credentials across Europe and Asia.
Draft FCB lands US$700m Nivea ad business
GLOBAL - Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draft FCB as the global lead agency on its estimated US$700 million ad account.
Reckitt Benckiser hands Durex, Scholl to Euro RSCG
GLOBAL - Reckitt Benckiser has moved global ad duties for its newest brands, Durex and Scholl, into its lead agency Euro RSCG Worldwide following the acquisition of SSL.
Dove Deodorant hands global digital account to EHS 4D
GLOBAL – Unilever has appointed Havas' EHS 4D to handle global digital activity across the Dove Deodorant portfolio.
Guerlain appoints Duke Razorfish to global digital account
GLOBAL - Beauty company Guerlain has appointed Duke Razorfish as its worldwide digital strategy agency.
Acer adds AKQA to global roster
GLOBAL - Acer, the world's second largest maker of personal computers, has added AKQA to its global digital roster following a competitive pitch.
Intel calls global digital review
GLOBAL - Intel is reviewing its global creative digital account, believed to be split between US-based agency Venables Bell & Partners and MRM Worldwide.
Facebook set to roll out location-based facility
GLOBAL - Facebook is to introduce location-based status updates that would allow brands to target consumers with geographically relevant marketing.
Social networks urged to 'raise ad rates or die'
GLOBAL - Social networks will need to start charging brands a premium for ad slots if they are to survive, according to a report released Wednesday.
Twitter acquires mobile messaging business
LONDON - Twitter has acquired mobile messaging business Cloudhopper for an undisclosed sum, as part of ambitious plans to boost its SMS service across the world.
YouTube hits two billion views per day
GLOBAL - YouTube is celebrating exceeding two billion hits a day, five years after it launched in beta.
Adobe declares love for Apple to take high ground on Flash
GLOBAL - Software company Adobe has taken out press and digital ads to hit back at Apple co-founder Steve Jobs, who has refused to allow Adobe's Flash technology on iPads and iPhones.
Zuckerberg concedes action on privacy is required
GLOBAL - Facebook founder Mark Zuckerberg (pictured) has responded to mounting calls from the public to make its privacy measures more transparent.
Twitter debuts 'Promoted Tweets' ad platform
GLOBAL - Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to sign up.
Michelin kicks off first global ad campaign
GLOBAL - Michelin Tyres is to launch its first global ad campaign in a bid to retain its position as market leader.
Google backs HTC over Apple lawsuit
GLOBAL - Google has come out in support of its Android manufacturer HTC, following the lawsuit filed by Apple against the maker of Google's Nexus One smartphone over infringement rights.
Murdoch to pull newspaper content from Google
GLOBAL - News Corp chairman and chief executive Rupert Murdoch has said his company will remove its newspaper content from Google when it starts putting its titles' websites behind paywalls.
Google seals $750 million AdMob buy to expand into mobile ads
GLOBAL - Google has acquired mobile ad technology provider AdMob for $750 million in a bid to increase its mobile advertising presence.
Google unveils Nexus One mobile phone
LONDON - Google has upped the ante in the mobile market with the launch of its new smartphone, Nexus One, which looks set to rival Apple's IPhone.
Apple to acquire Quattro Wireless for US$275m
LONDON - Apple is to secure its top position in the mobile market with the expected acquisition of mobile advertising business Quattro Wireless for $275m according to reports.
British Airways appoints OgilvyOne to global digital account
GLOBAL - British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.
Haymarket launches Campaign in the US
Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.
Levi's appoints Wunderman as first global digital agency
GLOBAL - Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative, social media, data strategy and analytics.