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nissan

Asia-Pacific Power List 2025: Yukiko Otani, Nissan
apac asia asia pacific cmo marketing nissan power list yukiko otani By Staff Reporters

Otani is steering Nissan’s brand transformation through data-driven storytelling, legacy reinvention, and sustainability-led collaboration.

Nissan launches 90s-inspired video game ahead of Formula E race in Tokyo
dark horses nissan By Eszter Gurbicz

Dark Horses collaborated with illustrator Kentaro Yoshida and Electric Studios to create the game.

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion
automotive japan nissan the cmos mo thecmosmo By Staff Reporters

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

Asia-Pacific Power List 2024: Mikimasa Hamamatsu, Nissan
apac asia asia pacific cmo marketing nissan power list By Staff Reporters

Hamamatsu champions Nissan's innovative spirit through strategic campaigns and partnerships that amplify the brand's global presence.

Nissan taps kimono designer to send Formula E message
nissan By Campaign Staff

The 'Get comfortable, but not too comfortable' campaign was conceptualised by Dark Horses

90% of crises in the automotive industry are predictable: Nissan’s Lavanya Wadgaonkar
nissan By Anupama Sajeet

The global vice president of communications at Nissan shared insights on tactfully handling PR flare-ups and communications crises in the digital era, whilst also championing DEI and more, during her India visit

The star of this half-time basketball show is…. a cleaning equipment
basketball japan nba nissan sports tbwa TBWA Hakuhodo By Ad Nut

For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.

Nissan campaign creates ‘electrified art’ in the metaverse
nissan tbwa By Charlotte Rawlings

The campaign was created by TBWA\London.

No spilled soup for you, thanks to Nissan
japan nissan By Ad Nut

A speedy, spill-free delivery in a ramen shop demonstrates a new technology that minimises jarring stops.

How heritage brands are thriving in these quick-changing times
nissan By Staff Writer

Well-established brands have best practices that work-and in most cases, have allowed them to thrive. In a year where change is the only constant, what lessons can heritage brands give when it comes to balancing tradition and relevance?

Asia-Pacific Power List 2021: Nirmal Nair, Nissan
apac asia asia pacific cmo marketing nissan power list By Staff Reporters

The automaker’s top marketer across Southeast Asia has seen big improvements in brand affinity this past year after giving the brand some edge through impactful new work.

How data analytics helped Nissan boost test drive outreach in Asia-Pacific
analytics data google nissan By Vasily Popravko

By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.

Nissan’s marketing head on consumer targeting and revising the agency model
automotive cars cmo nissan By Surekha Ragavan

Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

Asia-Pacific Power List 2020: Masao Tsutsumi, Nissan
apac asia asia pacific cmo marketing nissan power list By Staff Reporters

Scoring a coup with the early sponsorship of tennis superstar Naomi Osaka, Tsutsumi has added some bright spots to a dark few years for the auto brand.

Ghosn’s video: a smart PR move or an act of folly?
nissan By David Blecken

The former Nissan chairman's recorded statement is seen as a bold effort to regain control of a personal crisis, but might not be enough to win over the sceptics.

How automotive is navigating a transforming landscape
brand marketing nissan By Staff

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...

How damaging is the Ghosn scandal for Brand Japan?
crisis management nissan By David Blecken

The former Nissan chairman's treatment is seen as a threat to Japan's business reputation, while Nissan's unclear communications could hurt investor relations.

Nissan's Ghosn scandal: The brand impact
crisis management nissan By David Blecken

The shock arrest of the leader widely credited with leading a turnaround is unlikely to do much long-term damage and may even be an opportunity, according to experts contacted by Campaign.

Naomi Osaka to endorse Nissan for next three years
nissan By David Blecken

The alignment could help the Japanese brand connect with a younger audience globally.

How Nissan used AI to boost conversion rates in one market by 900 times
ai artificial intelligence nissan By Emily Tan

Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.