Two companies “will leverage each other’s expertise to embed agentic AI”.
True
microsoft
Microsoft appoints global media agency
Dentsu
microsoft
Publicis
publicis groupe
Globally, the tech giant's media spend reached US$700 million last year, per COMvergence.
Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI
ai
cannes lions 2025
canneslions2025
microsoft
mustafa suleyman
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
Microsoft at 50: How the tech giant is reimagining AI-driven advertising
advertising
aidriven
microsoft
As Microsoft celebrates its 50th anniversary, its advertising arm is quietly becoming a force in gen AI - offering brands a trusted, innovative partner in a noisy, hype-driven market. VP at Microsoft Advertising, Nick Seckold, weighs in on the tech giant’s legacy and its AI-driven future.
Microsoft to retire Xandr DSP in favour of an AI-powered future
ai
artificial
intelligence
microsoft
xandr dsp
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
Trump postpones TikTok ban for another 75 days
amazon
donald trump
microsoft
rednote
tiktok ban
Plus, a handy cheat sheet overview of who is reportedly kicking the tires on TikTok.
Who’s bidding for TikTok?
amazon
blackstone
microsoft
mr beast
tiktok ban
Amazon, Oracle and AppLovin submitted bids just days before Trump is set to make the big TikTok decision.
Microsoft reimagines customer engagement with conversational AI
ai
conversational
customer engagement
microsoft
Imagine if a website could talk. Microsoft Advertising’s new innovations are proof that what was once a whimsical ‘what if’ scenario is a lot closer to reality than you might think
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
amazon
campaign 360
consumerism
environment
maren costa
microsoft
sustainability
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
How generative AI is pointing the way to a more efficient and creative future for marketing
generative ai
linkedin
microsoft
A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to increase efficiency and create better communication for their audience.
Comms head Frank Shaw defends Microsoft after CrowdStrike global outage
microsoft
The tech company found itself in the hot seat alongside CrowdStrike.
What the Microsoft-CrowdStrike outage means for brand reputation
brand reputation
crisis
microsoft
tech
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?
Criteo collaborates with Microsoft Advertising to drive retail media growth
adtech
advertising
microsoft
The expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.
How Microsoft Advertising is harnessing its legacy and generative AI to provide full funnel advertising solutions
advertising
generative ai
microsoft
Microsoft Advertising is uniquely positioned to address the biggest challenges facing marketers today with a robust suite of solutions, by combining its impressive legacy in technology, with its leading-edge competence in generative AI.
Why Microsoft Advertising is doubling down on AI
ai
artificial intelligence
campaign 360
microsoft
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
alphabet
amazon
earnings season
meta
microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
The Coca-Cola Company announces 5-year AI partnership with Microsoft
ai
cocacola
generative ai
microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Microsoft’s last minute Super Bowl ad showcases everyday uses of AI
ai
artificial intelligence
microsoft
super bowl
Sixty second spot will broadly launch the company’s Copilot AI chatbot.
Will 2024 in China be much the same as 2023?
china
ian whittaker
luxury marketing
meta
microsoft
nike
shein
temu
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
Wunderman Thompson develops tech to analyse emotional responses to ads
ai
creativity
google
microsoft
tech
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
How Microsoft is changing its comms function because of AI
ai
artificial intelligence
communications
microsoft
pr
The company is also updating its team to keep pace with the speed of news, including bringing in former Twitter APAC comms lead Lauren Myers-Cavanagh to head its Asia comms.
Campaign at Cannes 2023: How the creative business transformation jury chose its winners
campaign at cannes
cannes
microsoft
"Work that defines change and transformation doesn't have to tear everything apart... It's about looking inward, looking at what you already have, and then doing something with it that's hugely powerful," says jury president Justin Peyton in an interview with Campaign at Cannes.
New Microsoft typeface aims to preserve a West African language
microsoft
A newly digitized version of the Pulaar language alphabet is part of a larger cultural preservation and literacy project led by Microsoft, McCann NY and West African brothers Ibrahima and Abdoulaye Barry.
Embracing AI-generated content, BlueFocus will replace human copywriters and creatives
ai
baidu
blue focus
chatgpt
microsoft
Top Chinese marketing agency BlueFocus's share price spiked on the news, adding concerns about job cuts and AI-related unemployment in the marcomms community.
The Trust Project and Microsoft team up to fight fake news
microsoft
misinformation
A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.
Netflix picks Microsoft to power ad-supported tier
advertising
media
microsoft
netflix
ott
Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience.
Cannes Lions 2021: Microsoft wins Creative Marketer of the Year
creative marketer of the year
microsoft
Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time
IWF and Microsoft behind push to tackle online sexual abuse of children
microsoft
Two campaigns target parents and teenagers.
Should brands rethink their TikTok strategy?
bytedance
microsoft
social media
sounding board
tiktok
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
Microsoft celebrates the heroes behind every Teams meeting
microsoft
Some of the positive campaigns we're seeing in the world right now started with Teams.
Microsoft pilots global retail solution in Singapore
experiential marketing
microsoft
retail
We test out the service and report back with notes.
How Microsoft goes about providing authentic incentive experiences
authenticity
microsoft
The software giant's senior manager of rewards and recognition programmes talks about how to curate truly authentic events while accounting for delegates' cultural and even emotional makeup.
Microsoft expands ad sales relationship with Verizon
microsoft
Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.
What happened when McCann and Microsoft put Claire Beale and Campaign on the spot
advertising
mccann
microsoft
Cannes flashback: it's an interview with a difference.
Microsoft face-recognition tech gets some bias training
microsoft
Microsoft has updated its facial-recognition technology to recognise various skin tones and associate more genders with search terms.
Microsoft updates Bing Ads with Price Extensions
microsoft
Bing has introduced an update that allows advertisers and agencies to list prices in the search header, thereby improving the contextual relevance of the clickthrough.
Microsoft reorganizes for AI
artificial intelligence
microsoft
Windows takes a backseat as Microsoft moves forward in offering large-scale AI and cloud-based offerings.
Microsoft launches Custom Vision and Bing Entity Search
machine learning
microsoft
A series of AI offerings from Microsoft target advertisers beginning digital transformations.
Digital transformation will contribute $10 billion to Singapore's GDP: Microsoft
microsoft
Digital transformation is set to accelerate growth for the APAC region, impacting society, companies, and the economy, according to a new study.
Event retrospective: How the industry has evolved
microsoft
From the flamboyant ‘90s to the digital metamorphosis of recent years.
Microsoft: Bing ad revenue grew 15%
microsoft
Competing with Google AdWords for advertiser budgets around paid search, the dominance of Bing with baby boomers consistently works in its favour.
Publicis picks Microsoft to build AI platform Marcel
ai
microsoft
Publicis
publicis groupe
The tool, which it promises will connect its 80,000 global employees, will be unveiled at the group’s Viva Technology event in Paris in May.
Microsoft updates Bing Ads for campaign performance
microsoft
Two updates in Bing Ads, neither of which are innovations, aim to help advertisers measure and optimise campaign performance.
Microsoft introduces Multi-Linking for Bing Ads
microsoft
A new feature in Microsoft's Bing Ads allows agencies to link multiple customer accounts and bill them without having to pause the account. The next phase will allow multiple users to access an account through a singular login ID and password.
Bing-ing it back in Asia: Search engine touts ad offerings
advertising
digital
microsoft
search
Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.
Free webinar tomorrow features Microsoft, UPS comms leads
microsoft
Microsoft’s Andrew Pickup and UPS’ Tan Sock Hwee are featured speakers for the Ogilvy PR webinar.
Microsoft names new CMO for Asia Pacific
microsoft
SINGAPORE – Microsoft has announced the appointment of Jolaine Boyd as its new chief marketing officer for Asia Pacific.
AppNexus expands global partnership with Microsoft
microsoft
GLOBAL - AppNexus, the world’s leading independent advertising technology company, today announced an expansion of its global technology partnership with Microsoft Corp.
Innovate or die: 70 per cent of Fortune 500 companies to be disrupted - AOL
microsoft
SINGAPORE - AOL's global head of innovation Jonathan Oliver had some strong words for lackadaisical organisations as he kicked off the 2015 Marketing Innovation Summit.
Microsoft banks on 'Halo' effect to expand Xbox’s influence in Asia
microsoft
SINGAPORE - This week marks the global launch of 'Halo 5: Guardians', a highly anticipated new title in the Halo game franchise, and Microsoft is taking the direct route with a two-month long marketing campaign focused on fan engagement.
Agencies face off in Masterchef competition hosted by Microsoft and Pixels
microsoft
In celebration of Microsoft’s deal to host MasterChef Asia’s digital content exclusively on MSN, Pixels held the Agency Masterchef cooking competition in late September in Hong Kong. Representatives from PHD Worldwide, Carat and MediaCom took home over $40,000 in prizes, including cash. Pixels also thanks Starcom, Mindshare, Media Palette and The Bread Digital.
Microsoft appoints István Papp as Asia-Pacific Vice-President for Sales, Marketing & Services
microsoft
SINGAPORE, 30 June, 2015 – Microsoft today announced Mr István Papp as its new Vice-President for Sales, Marketing & Services in Asia Pacific.
Microsoft claims advertiser benefits from 'transformation' in Asia
microsoft
Microsoft is touting "hyper targeting" of users across multiple screens based on factors such as the service they're using and their location, as it works to heighten its appeal to advertisers as part of Microsoft's transformation under CEO Satya Nadella.
Microsoft's global head of innovation on defining what it means to be innovative
microsoft
When you type the word 'innovation' into Google one of the top results (just below 'innovation quotes') is 'innovation definition'. While it’s undoubtedly a favourite buzzword among marketers, do we really know what we’re talking about when we talk about innovation?
Video: Adam Anger on why data is a C-suite question
microsoft
Campaign caught up with Adam Anger, general manager for advertising and online at Microsoft Asia Pacific, offstage at the recent Media360Summit in Hong Kong.
Microsoft offers cross-platform advertising opportunities on the new MSN apps in Asia Pacific
microsoft
Cross-platform advertising opportunities now available on iOS, Android, Windows and Amazon devices with MSN Apps.
The immersive future: Xbox watches your every move
microsoft
omg
technology
SPIKES ASIA - Microsoft is pushing past the console concept, aiming to make the Xbox an engagement platform for better game and brand experiences.
Microsoft refreshes MSN
microsoft
GLOBAL - Microsoft has started rolling out a revamped version of its MSN property today, claiming the enhancements will boost user engagement and offer brands compelling multiscreen opportunities.
Microsoft Australia appoints Ogilvy Public Relations as consumer agency of record
microsoft
SYDNEY - Microsoft Australia has selected Ogilvy Public Relations as its consumer agency of record following a recent review process.
Better selected as Microsoft Advertising sales partner in Malaysia
microsoft
SINGAPORE - As part of Microsoft’s commitment to providing innovative digital advertising, the company announced today that it has selected Better, Southeast Asia’s largest premium digital media representative, as the sales partner in Malaysia starting on 1 July 2014.
Launch of advertising for Outlook.com in Hong Kong
microsoft
Microsoft today announced the launch of advertising for Outlook.com in Hong Kong.
BesTV and Microsoft to bring Xbox One to China in September
microsoft
SHANGHAI - Today Microsoft Corp. announced that in partnership with BesTV New Media Co., a subsidiary of Shanghai Media Group, Xbox One will launch into China in September of this year.