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Publicis wins Microsoft media account without a pitch as part of expanded partnership
microsoft Publicis By Gideon Spanier

Two companies “will leverage each other’s expertise to embed agentic AI”.

Microsoft appoints global media agency
Dentsu microsoft Publicis publicis groupe By Shauna Lewis

Globally, the tech giant's media spend reached US$700 million last year, per COMvergence.

Big Tech’s AI spend in 2026: following the money
ai alphabet amazon aritificial intelligence meta microsoft By Matthew Keegan

A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.

Work from home no more? Microsoft Teams will auto-detect who’s in office
microsoft teams tech wfh By Staff Reporters

Working from anywhere was too good to be true anyway.

Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI
ai cannes lions 2025 canneslions2025 microsoft mustafa suleyman By Lucy Shelley

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.

Microsoft at 50: How the tech giant is reimagining AI-driven advertising
advertising aidriven microsoft By Microsoft Advertising

As Microsoft celebrates its 50th anniversary, its advertising arm is quietly becoming a force in gen AI - offering brands a trusted, innovative partner in a noisy, hype-driven market. VP at Microsoft Advertising, Nick Seckold, weighs in on the tech giant’s legacy and its AI-driven future.

Microsoft to retire Xandr DSP in favour of an AI-powered future
ai artificial intelligence microsoft xandr dsp By Joseph Arthur

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

Microsoft's 50th anniversary campaign veers away from nostalgia
koto microsoft By Nikita Mishra

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Trump postpones TikTok ban for another 75 days
amazon donald trump microsoft rednote tiktok ban By Julia Walker

Plus, a handy cheat sheet overview of who is reportedly kicking the tires on TikTok.

Who’s bidding for TikTok?
amazon blackstone microsoft mr beast tiktok ban By Julia Walker

Amazon, Oracle and AppLovin submitted bids just days before Trump is set to make the big TikTok decision.

Microsoft reimagines customer engagement with conversational AI
ai conversational customer engagement microsoft By Microsoft Advertising

Imagine if a website could talk. Microsoft Advertising’s new innovations are proof that what was once a whimsical ‘what if’ scenario is a lot closer to reality than you might think

Skype signs off: The OG of video-calls logs out for good
microsoft skype teams zoom By Staff Reporters

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.

‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
amazon campaign 360 consumerism environment maren costa microsoft sustainability By Rahat Kapur

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.

IPG unites agencies and clients under all-in-one data platform ‘Interact’
amazon google ipg ipg mediabrands kinesso microsoft By Robin Langford

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

How generative AI is pointing the way to a more efficient and creative future for marketing
generative ai linkedin microsoft By Campaign Staff

A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to increase efficiency and create better communication for their audience.

Comms head Frank Shaw defends Microsoft after CrowdStrike global outage
microsoft By Brandon Doerrer

The tech company found itself in the hot seat alongside CrowdStrike.

What the Microsoft-CrowdStrike outage means for brand reputation
brand reputation crisis microsoft tech By Shawn Lim

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

Is dot-AI the new dot-com?
ai amazon finn partners google microsoft openai By Sabrina Guttman

The dot-com boom transformed how we communicate, shop and do business—forever changing the way we navigate the intersection of innovation, regulation and valuation. Could AI now do the same, asks Finn Partners’ Sabrina Guttman.

Criteo collaborates with Microsoft Advertising to drive retail media growth
adtech advertising microsoft By Campaign India Team

The expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.

How Microsoft Advertising is harnessing its legacy and generative AI to provide full funnel advertising solutions
advertising generative ai microsoft By Microsoft Advertising

Microsoft Advertising is uniquely positioned to address the biggest challenges facing marketers today with a robust suite of solutions, by combining its impressive legacy in technology, with its leading-edge competence in generative AI.