Imagine if a website could talk. Microsoft Advertising’s new innovations are proof that what was once a whimsical ‘what if’ scenario is a lot closer to reality than you might think
True
customer engagement
Microsoft reimagines customer engagement with conversational AI
ai
conversational
customer engagement
microsoft
How Braze helped Bukalapak cut through its own noise and drive sales
customer engagement
How Braze helped Bukalapak cut through its own noise and drive sales
How Braze helped Traveloka build the right content, right user and right timing
customer engagement
The travel and hospitality industry was arguably one of the hardest hit industries during the pandemic. How did Indonesian lifestyle superapp Traveloka not only survive—but thrive—during this challenging period?
The future of insights-led customer engagement
customer engagement
marketing
salesforce
Campaign Asia and Salesforce hosted a CMO Circle roundtable with marketing leaders from across APAC to discuss the industry’s biggest challenges and potential solutions when it comes to insights-led customer engagement.
Optimising customer engagement in an evolving world
customer engagement
During an executive roundtable hosted by Campaign Asia and Braze, marketing leaders from across APAC took a deep dive into customer engagement, discussing the rising demand for personalised experiences.
How Braze helped GOGOX expand their customer base
customer engagement
How Braze helped GOGOX expand their customer base
Salesforce Live: Asia promises inspiring sessions on how marketers can thrive in a digital, always-on world
customer engagement
marketing
salesforce
Running until July, the six-week event comprises compelling episodes tailored to specific roles and industries, with special keynotes, roundtables and on-demand sessions.
Harnessing technology for customer engagement and business growth
ad tech
customer engagement
Industry insiders discuss how technology and the digitalisation of consumerism are strengthening customer engagement and retention
Report: customer engagement is critical to business growth
customer engagement
report
Brands who commit to cross-channel messaging and data-driven optimisation see 12x more purchases per user, 18x more average revenue per buyer, and 8x more buyers.
How to up your personalisation game during shopping festivals
customer engagement
digital
Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.
OgilvyOne appoints customer engagement heavyweight
customer engagement
cx
OgilvyOne Hong Kong, the world’s leading customer engagement agency, has announced the appointment of Christopher Brewer as Head of Customer Engagement. He will lead consulting and strategy services, partnering with clients to craft and deliver calculated, creative and connected customer and marketing experiences, seamlessly orchestrated within a myriad of ever-growing-ever-blurring channels.