Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
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maren costa
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
amazon
campaign 360
campaign 360 2025
climate
environment
maren costa
sustainability
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
amazon
campaign 360
consumerism
environment
maren costa
microsoft
sustainability
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.