Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
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climate
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
amazon
campaign 360
campaign 360 2025
climate
environment
maren costa
sustainability
'Final warning': turning adland's climate pledges into action
climate
environment
sustainability
Campaign delves into what action the advertising industry is taking to avert environmental disaster.
Climate activists stage anti-greenwash protest outside Wunderman Thompson
climate
greenwashing
A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.
Ad industry must fix gap between intent and action on climate
cannes
climate
sustainability
Campaign is launching a series of opinion pieces about sustainability ahead of Cannes Lions 2023. Here the leaders of Ad Net Zero, WFA and ANA issue a joint call about the need to move from talk to impact.
Oatly offers free advertising to dairy rivals willing to reveal carbon footprint
climate
The Swedish oat-drink company has added information about its climate impact to products in the U.S.
UK brands and marketers take a stand on climate disinformation
climate
environment
misinformation
Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.
HSBC greenwashing ad ban is example to other banks, UK ad watchdog warns
climate
greenwashing
hsbc
sustainability
Ads promoting green projects must not mislead on banks’ overall climate impact.
Media industry's pollution equivalent to aviation, study finds
climate
climate change
data
emissions
media
TOP OF THE CHARTS: The internet represents at least 2% of global greenhouse gas emissions—on par with the aviation industry—and contributes to the media industry’s overall emissions.
PR under fire for 'greenwashing'
climate
fossil fuel
greenwashing
A new report has slammed ‘Big Oil’ for being all talk and not enough action, and concludes that “accusations of greenwashing appear well-founded”.
Why Iris had its climate takeover 'censored' by media owners
advertising
climate
climate crisis
media
ooh
A cohort of organisations with a focus on COP26 was left disappointed when an event takeover, devised by Iris, was 'censored' by media owners at transport hubs.
Facing outside pressure, Edelman launches initiative to focus on ESG
climate
edelman
esg
sustainability
In a coordinated campaign, celebrities and influencers have been urging the world’s largest PR firm to stop working with fossil fuel companies. The firm has named Martin Whittaker, CEO of Just Capital, as senior adviser and head of Edelman Impact.
It’s time for climate keyword blocking action. Here’s why…
climate
Keyword blocking can prevent ads from appearing beside quality journalism around serious issues. Newsworks and IAB UK CEOs join together in an appeal to the ad industry.
Sustainability and brand success go hand in hand
climate
environment
sustainability
ASIA’S TOP 1000 BRANDS: Many of the brands voted to have the best record on sustainability are also top brands overall. That’s no coincidence, say observers.
Mindshare and Unilever initiative aims to cut carbon footprint in marketing
climate
environment
mindshare
sustainability
#ChangeTheBrief plans to 'take power back into the agencies'.