Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.
Dentsu
Japan and EMEA lift Dentsu's Q1 performance, APAC continues to struggle
“We focus on growing clients’ businesses and brands, not just delivering marketing services,” said global CEO Takeshi Sano, as the network reported modest Q1 growth.
‘Tiger versus elephants’: Takeshi Sano on why Dentsu has ‘right size’ and ‘agility’ to win
New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.
Dentsu ANZ folds Merkle, sells Salesforce arm
The move comes a week after Dentsu combined Carat and iProspect as part of a broader simplification of its media business in the market.
Clean Creatives urges Netflix to sign 'fossil-free' agency for media mandate
Omnicom, WPP, and Dentsu are in the running for Netflix's $190 million EMEA media business.
FTC settles alleged boycott and ‘unlawful collusion’ between WPP, Publicis and Dentsu
Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints."
Microsoft appoints global media agency
Globally, the tech giant's media spend reached US$700 million last year, per COMvergence.
Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff
Takeshi Sano pledges execution-led transformation as the group tackles a sweeping international overhaul.
Coach and Kate Spade parent taps Dentsu to consolidate APAC media business
Exclusive: The three-year mandate spans brand and performance media planning and buying.
Le Pub names Sven Huberts as global president
Huberts was most recently president of global innovation and experience, Dentsu, and president, Dentsu Lab.
Dentsu drops sale of international arm but is open to deals in local markets
EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.
Dentsu reports record loss ahead of CEO transition, suspends dividends
Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1,300 cuts are planned.
Dentsu to appoint Takeshi Sano as its new global CEO
Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.
Revealed: latest hybrid working policies at new 'big six'
Campaign asked the holdcos about requirements to be in-office.
From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?
To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.
Dentsu share slide reflects year-long investor caution, not a one-day shock
Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
Dentsu shares slump 11% as buyers walk away from sale of international unit
Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.
More than 150 ex-Dentsu employees plan legal action for data breach
Former Dentsu staff say they were never contacted after the breach and are unsure what data was leaked, with some questioning why the company retained their information more than a decade after they left.