Le Pub has appointed Sven Huberts as global president. Huberts will lead the creative agency’s global go‑to‑market strategy, operations and growth agenda.
He joins Le Pub, part of Publicis Groupe, after 16 years with the Dentsu network. He was most recently president, global innovation and experience, and president of Dentsu Lab, from 2024 to 2026.
Before that, he served as EMEA president, experience at Dentsu Creative for two years. He joined Dentsu in 2020 as chief growth officer for Dentsu’s creative and experience offering in EMEA, prior to taking on the global head of innovation and design role.
Huberts spent close to a decade at the Dentsu-owned digital agency Isobar, serving as global managing partner from 2021 to 2022. He also served as director of strategic growth, EMEA, regional managing director, APAC in Singapore, and managing director for Isobar and the Dentsu Aegis Network. He co-founded Amsterdam mobile agency Marvellous in 2008 prior to its acquisition by Isobar.
His appointment is positioned as a key step in tightening the network’s structure and rolling out a more advanced operating model across offices.
In his new role, Huberts will oversee platforms such as the Data & Culture Lab and linking them more closely with Publicis Groupe’s broader data and AI capabilities.
Demet Ikiler, EMEA CEO at Publicis Groupe, described Huberts a “future‑facing leader." He added that Huberts is well-placed to build on Le Pub’s momentum and steer the agency forward with tighter integration of creativity, data, and technology.
In addition, Le Pub CEO and CCO Bruno Bertelli said the agency now needs leadership that can navigate accelerating cultural and technological change.
For his part, Huberts framed the role around how creativity is delivered rather than its importance. “Creativity remains the most powerful driver of difference and growth. What’s changing is how it works, how it scales and how it learns,” he said.
The appointment comes after five years of expansion for Le Pub. The agency, which launched in Amsterdam in 2020, now operates 10 hubs across nine markets, including Singapore.
Source: Campaign Asia-Pacific
