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accenture

Accenture Song links staff promotions to AI use
accenture accenture song ai By Lucy Shelley

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

Revealed: latest hybrid working policies at new 'big six'
accenture Dentsu havas ipg omnicom publicis groupe wpp By Marianne Calnan

Campaign asked the holdcos about requirements to be in-office.

Accenture and WPP have discussed potential M&A deal
accenture ma wpp By Gideon Spanier

Campaign understands there has been high-level contact between the two companies.

WPP hires AKQA global CEO from Accenture
accenture ajaz ahmed akqa baiju shah ceo appointment wpp By Shauna Lewis

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

Accenture to acquire Japanese digital firm Yumemi
accenture accenture song acquisitions market shakeups mergers mergers and acquisitions yumemi ma By Staff Reporters

The deal will bring Yumemi’s 400-strong team into Accenture Song.

Mondelez partners with Accenture and Publicis to launch AI platform
accenture ai creativity mondelez partnerships publicis groupe By Staff Reporters

The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.

David Droga on moving from being a creative in business to building a business on creativity
accenture accenture song ai campaign at cannes cannes david droga By Alison Weissbrot

The Accenture Song CEO speaks with Campaign about his vision for the company and where creativity plays a role.

Accenture Song enhances adtech arsenal with Jixie acquisition amid cookie apocalypse
accenture accenture song adtech programmatic By Staff Reporters

To address the challenges arising from the phasing out of third-party cookies, Accenture Song has acquired Jixie to help digital publishers navigate the digital media ecosystem.

Accenture appoints Rachel Frey as head of corporate communications
accenture communications pr By Ewan Larkin

Frey, who had been serving as the interim lead since April, has officially replaced longtime Accenture executive Stacey Jones.

Accenture Song gives hawkers a second chance at longevity in poignant new documentary
accenture accenture song ai By Shawn Lim

The aptly-named 'Second Servings' is an urgent appeal by the consultancy encouraging locals to protect their unique heritage and hawker culture in Singapore.

Accenture Song adds Thai digital agency Rabbit’s Tale to its family
accenture accenture song By Staff Reporters

The acquisition is Accenture Song's third creative agency addition in Southeast Asia in the past three years.

Accenture and TD Bank unveil coalition aimed at increasing disability inclusion in marketing and communications
accenture adobe dei inclusion marketing By Bailey Calfee

EXCLUSIVE: In partnership with Disability:IN, it aims to create measurable change by sharing resources across industries and competitors.

Accenture acquires integrated PR firm Signal in Japan
accenture acquisition ma By Staff Reporters

Signal's roughly 100 employees will join Accenture Japan's marketing and operations team.

IPG enlists ex-Accenture execs to inject more creativity into commerce
accenture commerce ipg By Jessica Heygate

EXCLUSIVE: Jeriad Zoghby and fresh hire Roald van Wyk are championing a new offering within IPG that brings creatives into the “cold” and “functional” world of commerce.

Accenture brings on Magic Leap chief design officer to help lead its metaverse business
accenture By Jessica Heygate

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.

IPG hires long-time Accenture exec to oversee commerce strategy
accenture ipg By Jessica Heygate

Jeriad Zoghby tasked with unifying IPG’s commerce expertise and identifying opportunities for growth.

Accenture Song acquires Fiftyfive5 to boost data and performance capabilities from ANZ
accenture accenture song By Staff Reporters

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

David Droga: Accenture Song to step up innovation investments in Southeast Asia
accenture accenture song david droga Droga5 By Robert Sawatzky

This will involve more strategic acquisitions in future-facing businesses, more studios and organic growth, the CEO and creative leader says.

Accenture Song hires Kristen Kelly as global head of media
accenture accenture song By Ida Axling

Kelly has previously worked at Publicis Groupe.

Accenture to acquire Indonesian creative agency Romp
accenture acquisition ma By Staff Reporters

The deal will build up Accenture Song's Southeast Asian creative network after buying Entropia a year ago.