After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
True
intelligence
Microsoft to retire Xandr DSP in favour of an AI-powered future
ai
artificial
intelligence
microsoft
xandr dsp
Generation AI: Can AI redefine friendships for the Indian youth?
artificial
brand
cheil
intelligence
llm
From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.
Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
ai
amazon
artificial
intelligence
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
AI’s trust deficit: Is purposeful innovation the antidote?
ai
artificial
generative
intelligence
Purposeful AI isn't mere jargon—it's reshaping industries from wildlife conservation to fraud detection, bridging the trust gap with transformative potential.
Are we mixing up magic and science (again)?
ai
artificial
intelligence
The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change
How should brands manage risk and opportunity in a crisis? Mintel might have the answer.
intelligence
Mintel is poised to help brands chart a path to post-COVID 19 recovery.
How Saleswhale is using AI to bridge the marketing-sales gap
ai
artificial
intelligence
marketing
sales
technology
The Singapore startup is employing innovative new technology to solve a longstanding problem.
We mustn’t let artificial intelligence make us dumb
ai
artificial
asia
carma
intelligence
marketing
While AI continues to change how we work, Andrew Nicholls at Carma Asia says the need for human intelligence to find meaning in these advances is more important than ever.
China, America and the race for AI supremacy
ai
alibaba
artificial
baidu
china
intelligence
tencent
As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.
Would AI make a better judge at Spikes Asia?
ai
artificial
intelligence
judges
judging
jury
spikes asia
A facetious (we think?) exploration of how a bot would do judging creativity.
China’s luxury car market: Second-tier brands gain ground
automotive
china
intelligence
Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.
5 marketing essentials to herald the age of AI
artificial
data
intelligence
marketing
phd
PHD’s Susana Tsui on the future history of artificial intelligence.
DATA POINTS: Eat-at-home food preferences across Asia
asia
data
food
intelligence
marketing
When it comes to buying food to eat at home, consumers across Asia hold widely varying views on offerings such as artisanal foods, DIY kits, and packaged food branded by restaurants or celebrity chefs, according to research by Ipsos Innoquest. For more on the study, please see the related-article link at the bottom of this page.
APAC marketers will allocate half of their budgets to owned and earned media in 2013
campaign
intelligence
report
ASIA-PACIFIC - Marketers in Asia-Pacific are planning to allocate about half their budgets to paid media, 25 per cent to owned media and 24 per cent to earned media this year, according to a joint report by Campaign Asia-Pacific Intelligence and Zenith Optimedia.
DATA POINTS: Top 10 most discussed retail banks in Hong Kong in 2012
analytics
brand
data
digital
intelligence
K-Matrix, a digital intelligence solutions provider, has created a 'Brand Popularity Index' as the first composite key performance indicator examining popularity of a brand based on consumer sentiment, discussion volume, participant numbers and discussion content. Seventy discussion-based sites in Hong Kong, including forums and blogs in the local social landscape were monitored with 80 per cent of data automatically processed and 20 per cent by human specialists to ensure accuracy.
Universal appeal, purpose, and a total experience: three rules for emerging brands
haymarket
intelligence
ASIA-PACIFIC - Longevity and heritage have been identified as hallmark characteristics of top emerging Asian brands, according to a recent study by Haymarket Intelligence.