ASIA-PACIFIC - Asia's Top 1000 Brands, produced by Campaign Asia-Pacific along with global information and insights provider Nielsen, includes not only the Top 1000 list but also adspend figures and agency relationships for each of the top 100 brands.
ASIA-PACIFIC - Korean giant Samsung has come out as the No. 1 brand in the Campaign Asia-Pacific 2012 Asia’s Top 1000 Brands report, co-produced with global information and insights provider Nielsen.
Far from being a threat, new technology may turn out to be the saviour of the industry through the digitisation of the TV set.
China continues to shine as a beacon of hope for the industry as the focus shifts to digital.
Campaign Asia-Pacific met up with Elisabetta Canali, global communications director of male luxury fashion brand, Canali. She tells us what it’s like heading the communications for a third-generation family business and working for a male fashion brand as a woman.
Gallery - The 14th Society of Publishers in Asia Awards for editorial excellence was held at the JW Marriott Hotel in Hong Kong last week. The Sopa Awards covered 17 categories, two of which were new this year - 'Excellence in Lifestyle Coverage' and 'Excellence in Explanatory Reporting'. The South China Morning Post, the International Herald Tribune and the Wall Street Journal were amongst those that scooped the most awards this year.
HONG KONG - Marketing a 67-year-old brand in a country with a population of more than 7 million people with the highest income disparity in Asia means that Julie Chiu (pictured), sales and marketing director of Wellcome, has her work cut out for her.
BANGKOK - Capitalising on the craze for whitening products and an increased desire for beauty care products amongst men, skincare brand Vaseline, together with BBH Asia-Pacific, has rolled out a new action comedy television commercial for its men’s face wash in Thailand.
Agencies in the region continue to grow by focusing on new technology, strengthening leadership and investing in local talent.
BEIJING - Proximity China and Goodstein & Partners have jointly won the Digital Agency of the Year award at this year's Digital Media Awards.They obtained the highest aggregate score from separate categories for their partnership in rolling out “The People’s Car” co-creation project for auto giant Volkswagen.
ASIA-PACIFIC: John Morgan, regional managing director of Greater China for Golin Harris, explains the thinking behind his agency's "G4" model, and why PR is driving brand conversations in the digital age.
ASIA-PACIFIC - Creating brand value in a global market, as well as social media readiness, was among the key concerns expressed by marketers during a series of summits hosted by marketing consulting firm EffectiveBrands, and creative agency BBH this week.
Ipsos research points to the business hierarchy of Asia as leading the world in a time of economic uncertainty.
ASIA-PACIFIC - In the first edition of the PR Influencers video series, Timothy Sutton, chairman at Weber Shandwick Asia-Pacific, shares his views on where he sees the PR industry going over the next few years.
ASIA-PACIFIC - Brands targeting high-end consumers can take comfort in this year’s Synovate PAX study, which revealed that the wealthy elite in Asia are growing and, despite the shaky economy, continuing to spend.
ASIA-PACIFIC - Haymarket Intelligence has identified Japanese fashion brand Uniqlo as the Top Emerging Brand in the region, according to a new study titled, 'Top 25 emerging brands in Asia'.
ASIA-PACIFIC - Longevity and heritage have been identified as hallmark characteristics of top emerging Asian brands, according to a recent study by Haymarket Intelligence.
ASIA-PACIFIC - SPRG chairman Richard Tsang says the industry is in good stead in Asia at the moment - with both brands in trouble and brands doing well eager for communications expertise.
CHINA - The old stereotypes and gender codes for men and women in China no longer apply. New ways that audiences are looking at the sexes are also posing significant challenges for marketers and advertisers.
SINGAPORE - Locally-based brands are in firm competition with global players for the attentions of Singaporean consumers, according to the findings of the recently completed Asia's Top 1000 Brands report.
SHANGHAI - Local brands continue to make an impression on mainland Chinese consumers, rIvalling global brands in terms of top-of-mind recall, according to Campaign Asia Pacific Top 1000 Brands report.
ASIA-PACIFIC - Electronic brands led by Sony, Samsung and Panasonic continue to resonate strongly with consumers in the region, according to the Top 1000 Asia-Pacific Brands report, produced by Campaign Asia-Pacific in partnership with research company TNS.
The annual top 1000 brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, Taiwan, Singapore, Japan, Korea, Malaysia, Thailand and Australia.
ASIA-PACIFIC - Marketers relying on a traditional, one-size-fits all approach miss the mark with the region’s financially savvy and selective investors.
A recent survey finds that the majority of companies in Asia are using social media as part of their marketing strategies.
Is Asia ready for digital marketing? Exclusive insights from an in-depth survey reveal the region may be set for take-off.
The nascent buzzword among advertisers, agencies and brands in recent years has been digital. So much so that it’s become somewhat of a holy grail in advertising. But while everyone is talking about jumping on the digital bandwagon, how many are actually doing so?