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Interpublic Group sells RGA
ipg omnicom private equity rga sales thebigconsolidation truelink capital By Lucy Shelley

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

Sales growth is now a benchmark for PR agencies in China
china communications pr sales By Staff Reporters

The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing expectations of Chinese brands.

Twitter's APAC marketing and communications employees react to layoffs
marketing sales By Shawn Lim

Twitter's new owner Elon Musk has cut thousands of jobs in key areas of the company globally, including policy, communications, social good, and core engineering teams.

L’Oréal handles pricing controversy in China following Double-11 promise
brand kol loréal sales By Minnie Wang

The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.

Dentsu turnaround continues in Q2 driven by healthier margins
Dentsu earnings group q2 revenue sales By Robert Sawatzky

All regions contribute to year-on-year recovery with the international business improving the most.

What brands should and should not do on International Women’s Day
brands gender international womens day iwd sales By Staff Reporters

Campaign asked industry professionals to weigh-in on the best ways for brands to mark International Women's Day.

Pandemic an opportunity for local brands to shine online: Twitter survey
brands bts ecommerce retail sales top of the charts By Rahul Sachitanand

TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.

Mobilise your partnerships: How to increase in-app sales in Southeast Asia
apps sales By Antoine Gross

Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.

How Saleswhale is using AI to bridge the marketing-sales gap
ai artificial intelligence marketing sales technology By Faaez Samadi

The Singapore startup is employing innovative new technology to solve a longstanding problem.

In industry first, Dior Beauty debuts livestreaming sales on WeChat
sales wechat By Yiling Pan

The hour-long livestreaming session took place in Chengdu on November 16.

WPP returns to sales growth as Read pledges to tackle 'underperforming operations'
ceo earnings growth mark read report sales wpp By Omar Oakes

New CEO commits to spending more and making structural changes to drive growth.

How AirAsia used content marketing to drive a bookings take-off
airasia carat case study content marketing sales By Faaez Samadi

CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.

Animal product controversy casts shadow on Rakuten's Barça sponsorship
rakuten sales By David Blecken

Prohibiting ivory sales outright would smooth the way for a Japanese retail brand with big ambitions for global growth.

Singles Day fatigue? Researchers note declining interest
ecommerce sales By Soon Chen Kang 江欣珍

Numerous numerical festivals may be spoiling consumers. But don't worry about Alibaba.

Apple’s China loss is local brands’ gain
apple china earnings iphone oppo revenue sales vivo yougov By Faaez Samadi

The technology giant’s significant China revenue slump, noted in its latest earnings report, comes as local brands Oppo and Vivo ascend.

Mobile now dominates ecommerce transactions in Asia: Criteo report
ecommerce sales By Gabey Goh

Brands can no longer ignore mobile platforms as a primary means to drive ecommerce sales says Criteo.

Samsung kills off Note7
brand crisis sales samsung By Faaez Samadi

Updated: Company has now confirmed it will permanently end production.

Criteo's Q3 Mobile Commerce Report uncovers pivotal cross-device trends driving sales
sales By Press Release

SINGAPORE - Criteo, the performance marketing technology company, today released its Q3 2015 State of Mobile Commerce Report. This quarterly analysis of industry wide trends arms marketers with essential mobile commerce intelligence for engaging consumers and boosting sales.

97% of APAC businesses fail on response time to online leads
marketing sales By Nikki Wicks

SINGAPORE - Businesses in APAC are losing “potentially millions” in revenue by not responding to online leads quickly enough, even though they know they should, according to a recent survey.

Toys: Cultural shifts spur playtime in Asia
asia data marketing research sales By Byravee Iyer

SECTOR STUDY: A growing middle-class and greater appreciation of educational learning among younger couples is making a strong case for toymakers to invest in the region.