4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.
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Is streetwear a tool of self expression in China?
Born in Californian surf and skate culture, streetwear has become a form of self-expression and a subtle political statement in China.
How Tiffany’s China strategy combats economic turbulence
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
Bulgari’s Chinese New Year campaign wasn’t kosher
A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.
How brands are missing opportunities with wealthy Chinese
The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.
In industry first, Dior Beauty debuts livestreaming sales on WeChat
The hour-long livestreaming session took place in Chengdu on November 16.
Influencer marketing: What luxury brands in China need to know
Do celebrity investments pay off equally on different platforms? And what difference does the influencer make? A Gartner report sheds some light.
Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia
Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.
China’s state media investigates fake followers of celebrities
In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.
The case of the fake pillow: JD.com hit by counterfeit accusation
Company maintains that influential novelist received the wrong product, not a fake.
Katy Perry visa denial? A checklist for hiring celebrities in China
Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.
Are Chinese millennials bored of celebrity brand ambassadors?
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.
WeChat opens its closed ecosystem for brands
The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.
A day in the shopping life of a young affluent Chinese man
Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.
Weibo has more influence over China’s Gen-Z consumers than WeChat
The post-95s generation is also less sensitive about price than previous generations, finds an Accenture study.
How Michael Kors buy will boost Jimmy Choo’s headway in China
Michael Kors’ sophisticated social-media strategy is set to benefit Jimmy Choo.
Dior the most relevant luxury brand among gen-Z consumers in China
The brand is highly effective at inspiring Chinese youth to express the cultural values and philosophy they stand for, according to RTG Consulting.
Alibaba unveils 'Luxury Pavilion' courting super-wealthy Chinese
The platform hosts Burberry, Hugo Boss, Maserati, and the LVMH-owned brands Guerlain and Zenith, all labels that already had flagship stores on Tmall.
How China’s wealthy online shoppers buy depends on where they live
Report from Alibaba's Tmall and CBN Data Center also notes two demographics that are still largely unnoticed by most luxury brands.
Alibaba and Tencent’s fight over Chinese cashless spenders escalates
Rivals provide real-money discounts and deals during 'cashless week'.