Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
True
loréal
Documentary on McCann copywriter Ilon Specht makes global streaming debut
ilon specht
loréal
mccann
Sustainability glam: L’Oréal SAPMENA's Vismay Sharma on AI skincare and leading the green beauty revolution
loréal
SAPMENA is an unconventional geographical zone; president Vismay Sharma talks about how the region sets a new bar in sustainable solutions and why data and tech are reshaping the industry landscape.
Asia-Pacific Power List 2023: Umesh Phadke, L'Oréal
apac
asia
asia pacific
cmo
loréal
marketing
power list
A visionary who has delivered digital commerce success in Thailand and Indonesia, this change agent is now set on transforming L’Oreal’s marketing at scale across regions.
Metaverse mane makeover: L’Oréal shows the future of fashion
loréal
Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.
AI-generated art: how brands and agencies can avoid an ethical disaster
generative ai
loréal
Generative AI is going through a moment of intense tension around use, ownership, and royalties. As brands and creators play with these tools, we look at how they can navigate and avoid copyright infringements.
L'Oreal appoints new chief digital & marketing officer for SAPMENA region
lex bradshawzanger
loréal
CDMO for UK and Ireland, Lex Bradshaw-Zanger replaces outgoing Shelly Chiang in the new role.
L’Oréal handles pricing controversy in China following Double-11 promise
brand
kol
loréal
sales
The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.
Brands cut ties with Chinese star Kris Wu over rape and teen sex allegations
brand
loréal
porsche
Sexual misconduct accusations cost the pop star more than 10 brand ambassadorships with the likes of Bulgari, Porsche, Tuborg and Master Kong overnight.
Key lessons for marketers from L’Oréal Indonesia's ecommerce journey
ecommerce
loréal
Umesh Phadke, L’Oréal's president director in Indonesia, holds forth on how the cosmetics giant rapidly grew what started as a two-person business, digitising a largely offline market while nippy D2C upstarts added to the competition.
L’Oréal propelled by gains in Asia Pacific
asia pacific
china
loréal
A 19% surge to $3.36 billion (2.8 billion euros) was led by continued strong demand in China, where like-for-like revenue jumped 38%.
Does the dictionary have a word for inexplicable cross-promotions?
campaign
china
loréal
marketing
L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)
Lancôme cashes in on Pokémon Go concept
augmented reality
loréal
mindshare
Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.
Talk of the town: YSL makes big splash with fancy hotel
loréal
luxury
mindshare
Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.
Thailand's top 100 brands for 2018
google
loréal
thailand
Thai consumers are savvy to trends, but they may still have a soft spot for Japanese brands.
L'Oréal may sell The Body Shop, and it's partly Hong Kong's fault
hong kong
loréal
In annual report, company cites weak sales in Hong Kong as one reason for poor performance.
Marketing is not about campaigns anymore: Salesforce
asia
australia
loréal
salesforce
SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.