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airasia

40 Under 40 2024: Rudy Khaw, AirAsia
40 under 40 advertising airasia apac leadership marcomms media By Staff Reporters

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.

Year in Review: Six biggest brand fails of 2023
airasia artificial intelligence elon musk ms zara By Matthew Keegan

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

AirAsia boards Gojek's Thai business to build superapp proposition
airasia gojek thailand By Staff Reporters

By acquiring Gojek's Thai operations, the Malaysia-based budget airline is seeking a regional expansion of its superapp offering.

AirAsia claims its media business is taking flight
airasia aviation media By Rahul Sachitanand

The brand wants its media offering to account for a tenth of revenue soon, and is working to convince brands and media agencies that it offers an attractive audience based on first-party data.

AirAsia shows CNY travel through a young boy's eyes
airasia By Ad Nut

The airline plays up the childlike wonder of flying to see family for Chinese New Year.

Tony Fernandes’ AirAsia plans: from airline to lifestyle brand
airasia asia marketing By Christie Lee

From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia at Rise conference.

How AirAsia manages brand partnerships through events
airasia airlines sports By Surekha Ragavan

We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.

54% of holiday shoppers’ purchase decisions are influenced by content
airasia lazada By Staff Writer

Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.

Innuendo can sell anything, even AirAsia flights
ad nut airasia campaign By Ad Nut

Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.

Jumping on the esports bandwagon
airasia esports sponsorship sports By Surekha Ragavan

A lesson from AirAsia in engaging with the gaming community.

Hacking the hackathon
airasia By Soon Chen Kang 江欣珍

Hackathons are a cost-effective event option for brands to drive innovation, but here’s why they don’t always get it right.

How AirAsia used content marketing to drive a bookings take-off
airasia carat case study content marketing sales By Faaez Samadi

CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.

Thai AirAsia reprises calendar-inspired 'Weekdays' campaign
airasia BBDO google mindshare rexona thailand By Ad Nut

BBDO Bangkok returns to a formula that won two Cannes Lions in 2015.

'Now everyone can vote' with AirAsia
airasia By Soon Chen Kang 江欣珍

AirAsia can expect to sell more seats during peak travel period around polling day in Malaysia next month

AirAsia on the lookout for start-ups to collaborate with
airasia By Staff Writer

The airline wants to be on top of new products and tech released by start-ups.

Hell yeah! How to swear in ads and get away with it
ads airasia zomato By Li Mei Foong

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

AirAsia OOH campaign puts commuters in Mauritius
advertising airasia digital ooh travel By Gabey Goh

OOH campaign lets Singapore commuters picture themselves in an exotic location.

Windfall for athletes, but are brands sincere in rewarding Olympic heroes?
airasia marketing singapore airlines By Soon Chen Kang 江欣珍

Brands' opportunist moves to reward athletes may backfire if they're seen as too self-serving.

AirAsia challenges Hong Kong on its knowledge of Asia
airasia By Gabey Goh

From Hong Kong: 'Find Your Asia' for AirAsia by JWT Hong Kong

SMG wins AirAsia's search biz in APAC
airasia By Press Release

ASIA PACIFIC –Starcom Mediavest Group’s (SMG) Malaysia office, together with India’s SMG Convonix has won AirAsia Berhad’s search marketing business across 16 markets in Asia Pacific.