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airasia

AirAsia bets on new airline launch despite geopolitical tensions and jet fuel volatility

airasia airlines brand impact consumer marketing By Marielle Descalsota

As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.

40 Under 40 2024: Rudy Khaw, AirAsia

40 under 40 advertising airasia apac leadership marcomms media By Staff Reporters

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.

Year in Review: Six biggest brand fails of 2023

airasia artificial intelligence elon musk ms zara By Matthew Keegan

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

AirAsia boards Gojek's Thai business to build superapp proposition

airasia gojek thailand By Staff Reporters

By acquiring Gojek's Thai operations, the Malaysia-based budget airline is seeking a regional expansion of its superapp offering.

AirAsia claims its media business is taking flight

airasia aviation media By Rahul Sachitanand

The brand wants its media offering to account for a tenth of revenue soon, and is working to convince brands and media agencies that it offers an attractive audience based on first-party data.

AirAsia shows CNY travel through a young boy's eyes

airasia By Ad Nut

The airline plays up the childlike wonder of flying to see family for Chinese New Year.

Tony Fernandes’ AirAsia plans: from airline to lifestyle brand

airasia asia marketing By Christie Lee

From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia at Rise conference.

How AirAsia manages brand partnerships through events

airasia airlines sports By Surekha Ragavan

We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.

54% of holiday shoppers’ purchase decisions are influenced by content

airasia lazada By Staff Writer

Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.

Innuendo can sell anything, even AirAsia flights

ad nut airasia campaign By Ad Nut

Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.

Jumping on the esports bandwagon

airasia esports sponsorship sports By Surekha Ragavan

A lesson from AirAsia in engaging with the gaming community.

Hacking the hackathon

airasia By Soon Chen Kang 江欣珍

Hackathons are a cost-effective event option for brands to drive innovation, but here’s why they don’t always get it right.

How AirAsia used content marketing to drive a bookings take-off

airasia carat case study content marketing sales By Faaez Samadi

CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.

Thai AirAsia reprises calendar-inspired 'Weekdays' campaign

airasia BBDO google mindshare rexona thailand By Ad Nut

BBDO Bangkok returns to a formula that won two Cannes Lions in 2015.

'Now everyone can vote' with AirAsia

airasia By Soon Chen Kang 江欣珍

AirAsia can expect to sell more seats during peak travel period around polling day in Malaysia next month

AirAsia on the lookout for start-ups to collaborate with

airasia By Staff Writer

The airline wants to be on top of new products and tech released by start-ups.

Hell yeah! How to swear in ads and get away with it

ads airasia zomato By Li Mei Foong

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

AirAsia OOH campaign puts commuters in Mauritius

advertising airasia digital ooh travel By Gabey Goh

OOH campaign lets Singapore commuters picture themselves in an exotic location.

Windfall for athletes, but are brands sincere in rewarding Olympic heroes?

airasia marketing singapore airlines By Soon Chen Kang 江欣珍

Brands' opportunist moves to reward athletes may backfire if they're seen as too self-serving.

AirAsia challenges Hong Kong on its knowledge of Asia

airasia By Gabey Goh

From Hong Kong: 'Find Your Asia' for AirAsia by JWT Hong Kong

SMG wins AirAsia's search biz in APAC

airasia By Press Release

ASIA PACIFIC –Starcom Mediavest Group’s (SMG) Malaysia office, together with India’s SMG Convonix has won AirAsia Berhad’s search marketing business across 16 markets in Asia Pacific.

AirAsia joins World Federation of Advertisers

airasia By Press Release

KUALA LUMPR - AirAsia is to join the World Federation of Advertisers (WFA), making it the first Malaysian headquartered company to become a member of the global organization.

Awkward phony selfie failures promote low airfares

airasia By Matthew Miller

INDONESIA - A series of spots for AirAsia by Saatchi & Saatchi Indonesia asks why a person would risk getting caught faking a vacation selfie when affordable airfares are so readily available.

The rise of the democratisers

airasia asia marketing By Anant Deboor

Brands that create access for the masses.

AirAsia Japan's new name Vanilla Air "not boring" in Japan

airasia brand japan By Emily Tan

JAPAN - After the split up of the joint venture between ANA and AirAsia, budget carrier AirAsia Japan, now wholly owned by ANA, was rebranded Vanilla Airlines, a name critics have labeled as "bland".

CASE STUDY: How AirAsia increased brand scores by helping people realise their dreams

airasia By Staff Reporters

SINGAPORE - AirAsia used its first ‘Live it up in the air challenge’, a contest for flight attendant hopefuls, to improve brand awareness and showcase its fun, unconventional side.

STB launches ‘Only in Singapore, Right Now’ campaign in Jakarta

airasia singapore tourism board standard chartered By Staff Reporters

SINGAPORE - Following the series of differentiated marketing campaigns launched in China, Australia and India, the Singapore Tourism Board (STB) has launched another initiative aimed at Indonesian travellers.

AirAsiaExpedia appoints chief marketing officer

airasia By Staff Reporters

SINGAPORE - AirAsiaExpedia, the joint venture between online travel company Expedia and low-cost airline AirAsia, has appointed Dolly Chin as chief marketing officer (CMO).

ASIA'S TOP 1000 BRANDS: Brand personality traits

airasia apple nike research samsung By Staff Reporters

The brands our Asia's Top 1000 Brands ranking show certain personality traits that make them more resonant with consumers in the region. In this gallery, we feature brands that consumers identify with some of these traits: innovative, hard-working, youthful, and digitally savvy. Position in this gallery does not denote position in the Asia's Top 1000 Brands ranking; to see where these brands rank, please visit campaignasia.com/top1000.

AirAsiaX route changes not due to Malaysia Airlines: CEO

airasia airlines malaysia By Emily Tan

KUALA LUMPUR – AirAsiaX’s decision to discontinue its London, Mumbai and Paris flights has nothing to do with the low-cost-carrier’s recent merger with Malaysia Airlines, said AirAsiaX CEO Azran Osman Rani.

Malaysia Airlines' pitch process delayed by AirAsia share-swap deal

airasia airlines creative pitch By Emily Tan

KUALA LUMPUR - Malaysia Airlines' master creative and brand identity pitch process, which was supposed to go forward last month, has been delayed due to the share-swap deal between Malaysia Airlines (MAS) and budget carrier AirAsia.

AirAsia’s Fernandes to helm The Apprentice Asia

airasia By Campaign Asia-Pacific

SINGAPORE – The Apprentice Asia has finally found someone to fill the all-important Donald Trump role - in the form of AirAsia’s Tony Fernandes.

Air Asia X to launch global campaign for economy class flatbed service

airasia campaign global malaysia Publicis By Jane Leung

Leading long-haul budget carrier Air Asia X has charged Publicis Malaysia to launch a global integrated campaign for its premium flatbed service across 128 countries.

AirAsia X chooses Carat Korea as media partner

airasia carat korea media x By Benjamin Li

SEOUL - Malaysian long-haul budget airline AirAsia X has named Carat Korea as its media agency partner following a competitive pitch.

AirAsia's '24 hours in Bandung' online contest spurs adventurous spirit

airasia indonesia malaysia online travel By Jane Leung

KUALA LUMPUR - AirAsia is launching a ’24 hours in Bandung’ online contest and giving away two return tickets to Indonesia.

AirAsia founder Tony Fernandes to speak at Spikes Asia

airasia havas spikes spikes asia By Staff Reporters

ASIA-PACIFIC - AirAsia founder Tony Fernandes will join David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide, at Spikes Asia for an unmissable start to the seminar programme.

AirAsia appoints eYeka to launch 'Real people, real stories' campaign

airasia asia asia pacific ceo client marketing travel By Madhavi Tumkur

AirAsia has appointed eYeka for its online campaign 'Real people, real stories', asking travellers to share how AirAsia has changed their lives for the better in a 30 to 90s video or animation.

Mainstream airlines consider the budget route

airasia airlines By Emma Harris

ANA's apparent new low-cost strategy has started the carrier down a path other airlines may follow.

Carat retains AirAsia's media in India and Taiwan

account win airasia carat india mindshare taiwan By Campaign India Team

NEW DELHI - AirAsia has retained Carat as its media agency in the Indian subcontinent and Taiwan without a pitch.

AirAsia rolls out pitch outside Malaysia

airasia airlines carat hong kong malaysia media review mindshare pitch By Asiya Bakht

REGIONAL - Budget airlines AirAsia is set to review six out of its nine key markets one after the other, following its Malaysian pitch in January.

AirAsia invites four agencies to pitch for regional media business

airasia airlines carat malaysia media mindshare omg pitch qantas By Asiya Bakht

KUALA LUMPUR - AirAsia has invited Mindshare, Zenith Media, MPG and incumbent Carat to pitch for its regional account as part of a media review announced in December,.

AirAsia & Jetstar: The deal that could make or break them

airasia airlines branding qantas By David Tiltman

The battle for passengers in Asia's burgeoning budget airline industry took a surprising new turn this month when AirAsia and Jetstar decided to get into bed with each other.

AirAsia and Jetstar form alliance to reduce fares and costs

airasia airlines asia australia By Kenny Lim

REGIONAL - Leading Malaysia-based budget carrier AirAsia and Qantas Airways subsidiary Jetstar have formed a historic alliance between the two low-cost carrier brands aimed at lowering costs and generating more competitive fares for travellers in this region.

Live Issue... Asian brands inch toward international status

airasia apple branding china iphone nike By Benjamin Li

2009 was supposed to be the year that Asian brands made it on the global stage. So where are they?

AirAsia set to review regional media account

airasia airlines carat media By Asiya Bakht

KUALA LUMPUR - Malaysia-based budget carrier AirAsia is set to pitch its regional media business.

Brand of the Year: AirAsia

agency of the year airasia branding marketing By Staff Writer

ASIA-PACIFIC - In recognition of its stand out success this year, AirAsia will be named the Brand of the Year at Media's 2009 Agency of the Year Awards. Tony Fernandes, AirAsia's CEO, talks about how the airline managed to pull through an especially difficult year.