Tony Fernandes presses ahead with a new airline, a 150-aircraft Airbus A220 order and a marketing strategy that runs against the industry mood.
True
consumer marketing
AirAsia bets on new airline launch despite geopolitical tensions and jet fuel volatility
airasia
airlines
brand impact
consumer marketing
Nearly 1 in 2 shoppers drop purchases over poor online experiences, study finds
ai
consumer marketing
vml
Shoppers' abandonment rates remain high as 48% of consumers turn to AI agents to secure better deals and filter choices, posing challenges to brands trying to win the digital shelf.
From artificial to artistic: Unleashing emotionally intelligent AI
ai
consumer marketing
social media
zomato
As audiences hunger for more relatable and personalised content, the emergence of AI might just be the surprising twist to help bridge the gap between advertising and forging emotional connections with consumers. FCB Kinnect's Ankur Garg explores.
MSL Hong Kong expands through new initiatives and leadership appointments
b2b
consumer marketing
HONG KONG- MSLGroup has announced a series of expansion initiatives in the Hong Kong market including new senior leadership appointments, aiming to enhance engagement with key regional and global clients.