WPP OpenDoor’s latest campaigns swap ‘because you watched’ for mood-led recommendations, using AI to pair streaming suggestions with emotions — and even food orders.
True
zomato
When Prime Video ads guess your mood before you watch
amazon
deepa jatakdar
prime video
wootag
wpp opendoor
zomato
Brands seek to capture the essence of Durga Puja
zomato
With the Indian festival of Dusshera around the corner, here's a pick of Pujo campaigns which bring alive the spirit of the festivities.
From artificial to artistic: Unleashing emotionally intelligent AI
ai
consumer marketing
social media
zomato
As audiences hunger for more relatable and personalised content, the emergence of AI might just be the surprising twist to help bridge the gap between advertising and forging emotional connections with consumers. FCB Kinnect's Ankur Garg explores.
